Find the information you need about social networking, social media, and marketing to web-based interconnected communities in our collection of market research reports covering the latest trends and developments in social networking using MySpace, Twitter, Facebook, Linkedin, and YouTube, and blogs in the US and global markets.
All reports in Social Networking
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China Internet Market Dynamics Insight: Internet and New Media Top Key Trends, 2012
5/10/2012 | published by: IDC
... a number of major trends are taking shape that could potentially disrupt the original landscape and generate more innovation in this sector. This Insight covers the main trends in China's Internet market from multiple perspectives ...
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$3,000.00
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2011 Global Social Media in the Medical Devices Industry
4/24/2012 | published by: Frost & Sullivan
... United States and Europe. Personal use of social media for professional purposes is quite high among employees of the medical devices industry; this study assesses the main usage reasons cited by users of social media ...
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$10,000.00
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Perspective: Pharmas Looking to Socialytics for Improved Market Intelligence
4/12/2012 | published by: IDC
This IDC Health Insights Perspective discusses growing interest in and the relevance of social media analytics, or "socialytics" as coined by IDC, within the pharmaceutical industry.
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$1,500.00
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Social Media Tools in Western European Vertical Markets: An IDC Survey
3/30/2012 | published by: IDC
... July 2011 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 2,044 companies with more than 20 employees, "Data shows that the adoption of social media as a new ...
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$5,500.00
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Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
3/30/2012 | published by: Plunkett Research, Ltd.
... companies Industry Glossary Buyer may register for access to search and export data at Plunkett Research Online Pages: 544 Statistical Tables Provided: 5 Companies Profiled: 385 Geographic Focus: Global A complete market research report, including ...
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$299.99
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Plunkett's Advertising & Branding Industry Trends & Statistics 2012: A Summary of Plunkett's Advertising & Branding Industry Almanac 2012
3/30/2012 | published by: Plunkett Research, Ltd.
... at Plunkett Research Online Pages: 44 Statistical Tables Provided: 5 Geographic Focus: Global A condensed market research report excerpted from Plunkett’s Advertising & Branding Industry Almanac 2012, including forecasts and market estimates, technologies analysis and ...
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$149.99
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The Australia and New Zealand Social Business Maturity Model by Vertical Industry
3/27/2012 | published by: IDC
... the IT industry an opportunity to incorporate consumer social Web principles into business culture and process through the technology they adopt. With hot button topics still driving the workspace and social business agenda, organisations must ...
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$4,500.00
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IDC MarketScape: Worldwide Enterprise Architecture Consulting 2012 Vendor Analysis
3/26/2012 | published by: IDC
... comprehensive framework and a set of parameters that assesses providers relative to one another and to those factors expected to be most conducive to success in a given market during both the short term and ...
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$15,000.00
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How Social Media Influences Purchase Decisions of Consumer Electronics and Accessories
3/22/2012 | published by: Consumer Electronics Association
... how to market a product in the consumer electronics industry. Social media is an instant access point to millions of individuals, but when deciding how to market a product in such a dynamic space, many ...
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$99.00
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Benchmarking Consumer Social Networks and Their Applications in Taiwan and China
3/9/2012 | published by: Market Intelligence & Consulting Institute
... development in the Taiwan market as well. This report offers insight into the applications and service preferences of Taiwanese and Chinese consumer social networks for branded and social networking vendors outlining their future development plans.
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$1,080.00
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Global Pharmaceutical Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry
3/9/2012 | published by: iCD Research
... our in-depth survey. The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations. The geographical scope of the research ...
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$2,000.00
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Chatty Cathy? Part 1: Use of Online Chat for Business Purposes in the Mid- & Enterprise Market
3/2/2012 | published by: Compass Intelligence
... and Decision Makers use this feature for Business specific purposes. Compass Intelligence's Online Customer Experience research examines both direct and in-direct factors that have an impact on customer perception of satisfaction, including touch-points, best/worst practices, ...
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$750.00
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Chatty Cathy? Part 2: Use of Online Chat for Business Purposes in the Small Business Market
3/2/2012 | published by: Compass Intelligence
... this feature for Business specific purposes. Compass Intelligence's Online Customer Experience research examines both direct and in-direct factors that have an impact on customer perception of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception ...
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$750.00
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Survey of Corporate Use of Twitter and Other Microblogging Services
3/1/2012 | published by: Primary Research Group
... spending on consultants, use of staff time, plans for advertising spending and the breakdown of use between Twitter and all other microblogging services. The report helps companies to answer questions such as: how often do ...
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$179.00
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The Survey of Corporate Practices in Monitoring the Company Reputation on the Internet
3/1/2012 | published by: Primary Research Group
... to answer questions such as: which venues and sites do companies consider most crucial to monitor? How much staff time do they spend in responding to posts about the company and its products? How do ...
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$110.00
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Partnering Programs and Social Media
2/20/2012 | published by: IDC
... media strategy. Many software vendors have started using social media platforms as part of their overall partner marketing and communication strategy. "While a few large software vendors have implemented a broad social media strategy that ...
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$3,500.00
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Social Media in Western European SMBs: An IDC Survey
2/17/2012 | published by: IDC
... SMBs with 20–499 employees. This study discusses IT solution priorities, current adoption, and future investment plans. This study provides an overview on Western European SMBs' familiarity and adoption (current and future) of social media for ...
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$7,200.00
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Social TV (3rd edition)How one billion TV viewers liking and tweeting will impact TV ratings, ad spend and ARPU – globally
2/15/2012 | published by: Futurescape
... opportunities and threats The social networks are reshaping TV audience behaviour, consumption and business models Viewers are interacting with television on ubiquitous second screens. Shipments of smart TV sets with social apps are rising fast ...
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$4,995.00
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Mobile VoIP Market in EMEA 2010-2014
2/13/2012 | published by: Infiniti Research Limited
... market in the EMEA region has also been witnessing increasing usage of social networking sites. However, slow deployment of mobile broadband services could pose a challenge to the growth of this market. TechNavio’s report, the ...
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$1,500.00
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Social Media in Western European SMBs: An IDC Survey
2/1/2012 | published by: IDC
... SMBs with 20-499 employees. This study discusses IT solution priorities, current adoption, and future investment plans. This study provides an overview on Western European SMBs' familiarity and adoption (current and future) of social media for ...
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$7,200.00
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Microsoft Reliance on Facebook for Social Media: Analysis of Multiple Microsoft FB Sites
2/1/2012 | published by: Mind Commerce Publishing
... 2 million websites. Over 350 million people access Facebook via their mobile phone. Fourty-eight percent of young people say they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook more than ...
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$495.00
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Conference Documentation: Social Media in the Pharmaceutical Industry
1/25/2012 | published by: SMI Publishing, Ltd
... many uses for social media in the pharma industry: marketing, corporate communications, brand development, product recognition, interacting with patient groups and more. Through explanatory talks and relevant case studies, delegates will leave the conference with ...
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$800.00
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Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries
1/20/2012 | published by: BRICdata
... trends, drivers, opportunities and challenges across key industries Detailed social networking user market sizing for each BRIC country for a period of 10 years (2007-2016) along with expansion strategies Executive Summary Across the four BRIC ...
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$2,950.00
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Cloud 2.0: Imperatives for CIOs of India Businesses
1/18/2012 | published by: IDC
... 2011. IDC has observed that there is still quite a bit of confusion in the market with regard to the intended benefits of cloud computing and how the same can be achieved in context of ...
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$3,500.00
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Global Enterprise 2.0 Technologies Market 2010-2014
1/11/2012 | published by: Infiniti Research Limited
... improve marketing activities. The Global Enterprise 2.0 Technologies market has also been witnessing developing mobile enterprise 2.0 technologies. However, data security on social tools could pose a challenge to the growth of this market. TechNavio's ...
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$1,500.00
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