Home > Browse Research > Technology & Media > Media > Publishing > Yellow Pages

Yellow Pages: market research reports

Yellow Pages has the appearance of a brand name but actually refers to any listing of private businesses, and government offices, which has been arranged by the product or service provided. The name provides a clue that these type of directory products are often printed on yellow paper in their sections related to business where as the white pages would hold the non-commercial listings. Several companies provide such directories, many compete for the top U.S.

Markets. Even in non-English speaking countries, the expression Yellow Pages is often used, and in fact in non-English countries it is more common to have one single yellow page provider which has trademarked the use of ‘yellow pages’.

It is common to think of yellow pages as merely a print book, but this has been undergoing transformation since the arrival of the internet. It is now common for companies marketing a ‘yellow pages’ product to also sell online advertisements. Many yellow pages companies are developing online directories and the term ‘yellow pages’ or ‘local search’ is used to describe these entities as well. Increasingly, the yellow pages is also entering social media, and developing websites where users can add information and rate various businesses listed in its directory.

The yellow pages industry is a modern one, and an evolving one, and reports in this category will cover the companies who develop products.

Yellow Pages market research reports and industry analysis

Collaboration case study: Yellow Pages Group 5/22/2013 \| published by: MWD Advisors ... broad business transformation programme. MWD Advisors case study reports are designed to help organisations considering or actively working with collaboration software understand how others have worked to obtain benefits from collaboration implementation, and how they ... \| read more...	$290.00
Yellow Pages in India - 2012 Update 12/3/2012 \| published by: Heernet Ventures Limited ... includes information on print directories, online directories, directory assistance services, local search, online mapping,yellow pages market major players and deals activities in the sector. The report contains 23 tables and charts of key industry data. \| read more...	$320.00
Mobile Yellow Pages 8/1/2012 \| published by: Global Industry Analysts ... forecasts are provided for the period 2009 through 2018. The report profiles 37 companies including many key and niche players such as AT&T, YP Holdings LLC, Dex One Corporation, Pages Jaunes Groupe, Seat Paigne Gialle, ... \| read more...	$4,500.00
Yellow Pages 8/1/2012 \| published by: Global Industry Analysts ... Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 139 companies including many key and niche players such as ... \| read more...	$4,500.00
Directories (Yellow Pages) in Russia 2/29/2012 \| published by: Heernet Ventures Limited ... segments. Companies covered include: Zak Media International, Extra M Media, Biznes - Karta, Kontakt East Holding, Zao Verlag Euro Address and Industrial & Business Directory. Research Approach Heernet Ventures` industry profiles provide an in depth ... \| read more...	$400.00
Worldwide Yellow Pages 2011: Evolution to Online 11/10/2011 \| published by: Simba Information - Reports ... important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium. Use Worldwide ... \| read more...	$3,450.00
Top 20 U.S. Yellow Pages Markets 2011-2012 10/11/2011 \| published by: Simba Information - Reports ... uncovers rates and trends and provides revenue and market share projections for the top publishers that shape the marketplace. It also includes a brief analysis on environmental pressures from ordinances originating from Seattle and San ... \| read more...	$3,250.00
Yellow Pages Bankruptcies 2011: Financial Crisis 7/27/2011 \| published by: Simba Information - Reports ... protection. The economic problems claimed another publisher in late 2010 when Local Insight, the fifth largest publisher in the U.S., followed suit. Since those dark economic days many companies have been reorganized, reinvented and renamed ... \| read more...	$1,095.00
Going Green: Environmental Challenges in the Yellow Pages Industry 2011 6/28/2011 \| published by: Simba Information - Reports ... and recycling efforts, and the court fight over Seattle's ground-breaking ordinance. The overview also looks at the history of the environmental movement, the leaders on both sides of the issue, when and where it started, ... \| read more...	$3,250.00
Directory and Mailing List Publishers 4/11/2011 \| published by: First Research, Inc. ... infoGROUP, and Yellow Book USA. The industry is highly concentrated: the 50 largest companies account for about 90 percent of industry revenue. The industry includes companies that publish phone directories and mailing lists used for ... \| read more...	$129.00
Yellow Pages Market Forecast 2011 4/7/2011 \| published by: Simba Information - Reports ... plan for growth this year and beyond. Use Yellow Pages Market Forecast 2011 to uncover the driving forces shaping the strength and direction of the overall market: The state of the U.S. yellow pages and ... \| read more...	$3,250.00
Top 20 U.S. Yellow Pages Markets 2010-2011 12/16/2010 \| published by: Simba Information - Reports ... trends, the collapse of syndicated usage research, sizing of revenue and market share projections shaping the marketplace. The top 20 metro markets reached an estimated $1.98 billion in 2008 and are expected to top $2 ... \| read more...	$2,995.00
Directories (Yellow Pages) in Brazil 12/2/2010 \| published by: Heernet Ventures Limited ... the sector. Companies covered include: Grupo Telelistas, Publicar Guia Mais, Grupo Estadio da S.Paulo (OESP Media) and Grupo Empresa Guia Facil. Heernet Ventures` industry profiles provide an in depth and comprehensive analysis of a particular ... \| read more...	$300.00
Going Green: Environmental Challenges in the Yellow Pages Industry 2010 11/3/2010 \| published by: Simba Information - Reports ... on the world of yellow. Led by Seattle with its first-ever ordinance requiring the licensing of yellow pages publishers and per-book and per-ton advance recovery, states and municipalities from New York to California are taking ... \| read more...	$2,995.00
Directories (Yellow Pages) in Russia 10/25/2010 \| published by: Heernet Ventures Limited ... segments. Companies covered include: Zak Media International, Extra M Media, Biznes Karta, Kontakt East Holding, Zao Verlag Euro Address and Industrial & Business Directory. Heernet Ventures` industry profiles provide an in depth and comprehensive analysis ... \| read more...	$300.00
U.S. Online Yellow Pages Market 2009-2012 10/22/2010 \| published by: Simba Information - Reports ... of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium. Use U.S. Online Yellow Pages Market 2009-2012 to: ... \| read more...	$3,495.00
The Yellow Pages Bankruptcies 2010: One Year Later 7/31/2010 \| published by: Simba Information - Reports ... in the U.S.—announcing that it had begun a process to refinance its debt in the hope it could extend the maturity dates and change terms. The Yellow Pages Bankruptcies 2010: One Year Later is a ... \| read more...	$995.00
Independent Yellow Pages Publishers 2010: Forecast & Analysis 7/19/2010 \| published by: Simba Information - Reports ... an inside look at the segment of the industry that has gone from a 6.45% market share in 1996 to approaching a 30% share by 2010, with no let-up in sight. The report uncovers information ... \| read more...	$2,995.00
Snapshots Brazil Advertising 2010 6/23/2010 \| published by: Mintel - Snapshots ... covers television, newspapers, magazine, radio, pay TV, outdoor advertising, internet, yellow pages and cinema. Market value is based on gross advertising expenditure. The data is supplied in both graphical and tabular format for ease of ... \| read more...	$600.00
Sales Force Effectiveness in 2010: The Yellow Pages 6/9/2010 \| published by: Simba Information - Reports ... projected $14.92 billion in 2010. In the midst of this economic turmoil the industry has faced a number of challenges but among the most difficult: a sales force dedicated primarily to print sales in 2000 ... \| read more...	$995.00
Consumer Marketing 2010 4/26/2010 \| published by: Richard K. Miller & Associates ... Marketing 2010 categorizes consumer marketing activities into 45 topics, each presented in a separate chapter. Current market research and statistics, spending estimates, an analysis of effectiveness, and discussions of trends are presented for each market ... \| read more...	$385.00
Yellow Pages Market Forecast 2010 4/5/2010 \| published by: Simba Information - Reports ... plan for growth this year and beyond. Use YPMF 2010 to uncover the driving forces shaping the strength and direction of the overall market: The state of the U.S. yellow pages and directory publishing industry, ... \| read more...	$2,995.00
Top 20 U.S. Yellow Pages Markets 2009-2010 12/28/2009 \| published by: Simba Information - Reports ... trends, the collapse of syndicated usage research, sizing of revenue and market share projections shaping the marketplace. Top 20 U.S. Yellow Pages Markets 2009-2010 arms decision-makers with an effective solution for benchmarking success, sizing up ... \| read more...	$2,995.00
Online Yellow Pages Markets 2009-2010 12/4/2009 \| published by: Simba Information - Reports ... this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium. Use Online Yellow Pages Markets 2009-2010 to: Gain access to Simba’s exclusive data ... \| read more...	$3,495.00
Yellow Pages: Market Shift to Mobile Advertising 2009-2010 9/4/2009 \| published by: Simba Information - Reports ... the U.S. yellow pages directory publishing industry with a focus on mobile advertising in terms of revenue, growth and market share for leading publishers, as well as trends and forces that are shaping the market ... \| read more...	$2,995.00

< prev 1 2 3 next >