Luckily for publishers, consumer attitudes towards paying for electronic content have begun to change as well. The once widely-held expectation that anything available on the Internet should be free has been debunked. Readers now know that good information has value and most will pay for it. The return on investment for the right information easily outstrips the cost of access.
Professional and academic publishing markets have become the strongholds for electronic journals, books, newsletters, directories, looseleafs, abstracts, indexes, databases, online services and multimedia products.
The electronic publishing market includes content and tools that students, scientists, researchers, engineers, lawyers, accountants and business executives rely on to conduct research quickly and accurately. The driving force for this market is to increase speed and productivity by imbedding information into a professional’s or academic’s workflow.
Publishers’ ability to develop cutting edge online products and services is a linchpin to future growth in business-to-business and consumer markets, especially when the slower average revenue growth in print publishing and the cyclical nature of advertising is considered.