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B2C: market research reports

B2C market research reports and industry analysis

The Internet Commerce Briefing: Three Volume Set 12/1/2001 \| published by: Intermarket Group ... pulls together almost 400 charts and tables covering many aspects of Internet use, the Internet population, and consumer e-commerce, and presents them in a single, well organized reference. It will save a tremendous amount of ... \| read more... Buy by the section \|	$225.00
Online Consumer Shopping 11/28/2001 \| published by: Jupiter Research Corporation Sweden’s veteran online user base will fuel a slow but significant rise in online retail spending over the next five years as more users become buyers and those buyers spend larger sums online. \| read more...	$195.00
Italy Retail Marketplace 11/20/2001 \| published by: Jupiter Research Corporation ... and off-line retailers; and sales for key retail categories, including channel shift. The report answers questions that any company involved in selling goods online in Italy has—about its market, its future growth, and its competitors. \| read more...	$595.00
Jupiter Consumer Survey Report: Retail, 2001 11/19/2001 \| published by: Jupiter Research Corporation ... about online retail researching and purchasing patterns. This report explores the results of the survey, delves into differences in behavior when online tenure is taken into account, and examines online apparel buying in some depth. \| read more...	$995.00
Target Fails Customer Expectations for Cross-Channel Wedding Registry Integration 11/15/2001 \| published by: Jupiter Research Corporation ... fully realize the real return on its in-store and Web registry investments. Until the company fully integrates the two systems for enrollment, list creation, and registry updates, customers will only be frustrated by the service. \| read more...	$225.00
Consumer Commerce Attitudes and Behavior 11/9/2001 \| published by: Jupiter Research Corporation ... shopping—according to most responses—is more advanced in the UK than it is in Europe, as a whole. Consumers in the UK also consistently researched and purchased at home more frequently than they did at work. \| read more...	$195.00
Retailers Should Align Holiday Promotions to Meet Consumers' Expectations 11/1/2001 \| published by: Jupiter Research Corporation ... their site among consumers. This year, these retailers are facing a slumping economy and consumers who are more Internet-savvy. Retailers must devise the best strategies for online advertising to attract customers during this holiday season. \| read more...	$195.00
Holiday Shopping 2001 10/30/2001 \| published by: Jupiter Research Corporation As traditional retailers brace for a holiday shopping season fraught with uncertainty, online retailers are facing the opposite—the first moderate-growth, fairly predictable holiday season. \| read more...	$225.00
Jupiter Metrics Update: Consumer Packaged Goods 10/15/2001 \| published by: Jupiter Research Corporation ... worthwhile based on their investments’ ability to reach desired pools of consumers. Media Metrix traffic data provide insight into demographically attractive Web properties and the quality of audiences that already surf leading coupon and CPG ... \| read more...	$225.00
Anti-Ripping Measures: A Noble Exercise in Futility? 10/11/2001 \| published by: Jupiter Research Corporation ... PC. Anti-ripping solutions, encoded into discs, are being offered by three companies and include Macrovision Corporation’s SafeAudio (based on technology from Israel’s TTR Technologies), SunnComm’s MediaCloQ, and Midbar’s Cactus Data Shield. Tests by major labels, ... \| read more...	$225.00
Multichannel Customer Tracking 10/2/2001 \| published by: Jupiter Research Corporation As multichannel retailers are forced to rationalize their Web investments, it is becoming more important for them to understand the impact their Web sites have on their physical stores. \| read more...	$195.00
Connecting with Consumers 10/1/2001 \| published by: Jupiter Research Corporation ... they are missing their chance to better influence potential customers’ off-line transactions. Companies in high-impact categories must aggressively expand their online content distribution in order to connect with consumers before they make a purchase decision. \| read more...	$595.00
Inventory Visibility Must Precede In-Store Pickup for Greatest ROI 9/10/2001 \| published by: Jupiter Research Corporation ... on making their traditional stores and Web sites work together are investing in systems that allow consumers to purchase products online and pick them up in stores. Such functionality presents substantial technological and operational challenges. \| read more...	$195.00
The Slow Customer Adoption of Online Registries 8/28/2001 \| published by: Jupiter Research Corporation ... ability to build scale in visitor traffic and some transactions by attracting engaged couples and wedding guests, the real opportunity exists through the ability to access registries in a physical location as well as online ... \| read more...	$225.00
OEMs Are Rising and Staking Their Ground 8/24/2001 \| published by: Jupiter Research Corporation ... without sustainable business models disappeared or were acquired; despite the bleak picture, Internet usage continues to grow. Traffic since 1999 has increased dramatically—the number of unique visitors grew almost 37 percent in the last two ... \| read more...	$225.00
Conservative Consumers Make for an Incremental Approach in Japan 8/20/2001 \| published by: Jupiter Research Corporation ... not made substantial efforts to sell online, continuing to focus energies on off-line channels. Meanwhile, the number of foreign retailers in Japan with fully localized online sites is small. With the exception of BOL and ... \| read more...	$595.00
Pharmaceutical Direct-to-Consumer Online Advertising 8/17/2001 \| published by: Jupiter Research Corporation ... four percent of total DTC advertising dollars † . The marginal channel shift stems from pharmaceutical companies primarily devoting their DTC sales and marketing budgets to off-line channels such as print and television—areas in which ... \| read more...	$225.00
Light French Online Sales Will Profit from Comprehensive, Benefit-Oriented Comparison Services 8/1/2001 \| published by: Jupiter Research Corporation ... or three general comparison sites will survive in the B-to-C segment. To boost online sales, retailers and portals must offer comprehensive and factual comparison services. There is an opportunity for comparison destination sites to shift ... \| read more...	$195.00
Online Retailing After the Market Downturn 7/31/2001 \| published by: Jupiter Research Corporation ... of so many Internet retailers, shopping online is an everyday activity on the Internet. While, as in the US, Amazon is the most popular online retailer, European consumers have remained loyal to established domestic brands. \| read more...	$195.00
High-Consideration Purchases Create Market Environment for Comparison Shopping 7/30/2001 \| published by: Jupiter Research Corporation ... product group (e.g., travel, automotive, and real estate) and established sites that have a clear value position (e.g., shopping portal Torget.se) attract a higher number of Nordic users than comparison sites with lower-consideration retail items. \| read more...	$195.00
Consumer Packaged Goods Companies Look to Affinity and Genre Sites for Advertising Efficiency 7/25/2001 \| published by: Jupiter Research Corporation ... in 4Q 2000 to 33 percent in 1Q 2001. Instead, affinity portals (i.e., portals targeting a specific audience) and genre sites (i.e., sites addressing a specific topic) are hosting a larger share of CPG ads. \| read more...	$225.00
UK Shoppers Go Direct to the Source to Purchase 7/15/2001 \| published by: Jupiter Research Corporation ... sites will not equal retail sites in the near future. However, these sites will help develop B-to-C online commerce, attracting users by partnering with portals to increase consumers’ awareness of the value of comparison sites. \| read more...	$195.00
Premium Inventory 7/2/2001 \| published by: Jupiter Research Corporation ... market share and awareness is gone. Traditional advertisers remain cool to online spend, clenching advertising and marketing budgets tightly. The perceived ineffectiveness and glut of inventory threaten to kill the online advertising industry. New creative ... \| read more...	$595.00
Tackling Tesco.com - Strategies for Taking On This Retail Giant 5/29/2001 \| published by: Jupiter Research Corporation ... UK's leading retailer, recently announced a € 1.6 billion ($1.4 billion) profit, with € 9.7 million ($8.7 million) in weekly online sales contributing to this figure. Retailers around the world covet its ultichannel, multicategory model. \| read more...	$195.00
Industry Essentials: Consumer Packaged Goods: April 4/1/2001 \| published by: Jupiter Research Corporation ... Through Advertising in Future Because most consumer packaged goods companies (CPGs) do not use the Web to drive immediate transactions, they instead focus on creating a memorable on-site experience that impacts a purchase decision off-line. \| read more...	$195.00

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