Computer Retailing

The computer retailing industry is comprised of various store locations that specialize in the retailing of computers and computer related products such as software and peripherals (such as printers, toner, scanners, mouse, and/or keyboards). Computer retailing stores obtain their stock by purchasing from computer manufacturers, wholesalers, and distributors. The computer retailing industry may sell other consumer electronic devices as well.

Depending upon the company within the computer retailing industry, a store may also advertise and provide computer support, installation, and repair services to the consumer, in additional to offering technical training classes.

Computer retail locations are often viewed as specialty stores, and as such their main competitors consist of internet retailers, consumer electronic stores, and catalog retailers, in addition to resellers, warehouse club stores, direct sales store outlets, office supply retailers, and mass merchandisers.

The demand in the computer retailing industry is driven by personal income of the consumer, growth of businesses, and any innovations that take place within the technology sector. Individual companies focus their efforts on developing efficient and effective advertising strategies, pricing their products competitively, and providing stability and excellence in consumer services in order to generate a profit. Smaller companies in this industry prioritize providing customers with superior service, catering to a localized market, and keeping specialized products stocked. Large companies have an advantage as they possess economies of sale in the areas of marketing, purchasing, and distribution.