TechnoMetrica’s 2003 Small Business Car Rental Usage StudyTechnoMetrica Market IntelligenceSeptember 1, 2003 40 Pages - SKU: TMMI929146 |
| Countries covered: United States The latest industry report from the Small Business Division of TechnoMetrica Market Intelligence takes an in-depth look into the car rental usage habits, preferences, and expectations of American small business owners. The report uncovers the latest familiarity and favorability ratings of the key players in the U.S. car rental industry. Specific topics of investigation include rental frequency, rental locations, price expectations, influential factors in the purchase decision, and enrollment levels in small business rental car programs. The report findings are based on survey data collected this summer from a sample of 1,034 small businesses from TechnoMetrica’s Small Business Insights Panel—a representative panel of over 7,000 American small and home-based businesses. Additionally, study reports will be customized to meet the needs of specific readers. The report can be customized to present data relative to all of the major rental car companies (i.e., company x vs. all other major car rental companies). |
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