TIPP Home Computer Purchase Outlook IndexTechnoMetrica Market IntelligenceMarch 1, 2004 40 Pages - SKU: TMMI930724 |
| Countries covered: United States The TIPP Home Computer Purchase Outlook Index is an early indicator of consumer spending in the home computer segment of the economy and has been published since April 2002. The index tracks the likelihood of consumers to purchase a computer in the next six months, with purchase intent expressed as a score that ranges between 0 and 100. Higher index readings correspond to higher expectations to purchase a computer within the next 6 months. A Random Digit Dial (RDD) is used for data collection. The sample size for each survey is over 900 nationwide respondents. The index is computed based upon the responses to the following question: “How likely is it that you will buy a desktop computer or a laptop computer in the next six months? Would you say you are Very Likely, Somewhat Likely, Not Very Likely, or Not At All Likely?” In addition, the survey also includes questions on brand name preference and the intended method of purchase (I.e., whether purchases will be made in a store, online, or elsewhere), important computer features and planned computer-related activities. The index and its movements are projectable to the home computer market consisting of over 105 million U.S. households. |
More United States Consumer Goods Reports
Millennials in the U.S. by
Packaged Facts
On the surface, very little appears monolithic about adult Millennials (defined as those in ...
Consumer Lifestyles in the US by
Euromonitor International
The lingering effects of the economic downturn, particularly stubbornly high jobless rates, have resulted in continued consumer uncertainty. Nevertheless, the attitudes of many consumers are ...
Consumer Lifestyles In The Us by
Euromonitor International
The lingering effects of the economic downturn, particularly stubbornly high jobless rates, have resulted in continued consumer uncertainty. Nevertheless, the attitudes of many consumers are ...
Upscale Latino Consumers in the U.S. by
Packaged Facts
Highlighting the opportunities generated by the 8.2 million Latino adults living in households with an income of $75,000 or more, Packaged Facts' Upscale Latino Consumers ...
Who's Buying Groceries, 9th edition by
New Strategist Publications, Inc.
This report presents the demographics of who buys food at grocery and convenience stores. Based on unpublished data collected by the Bureau of Labor Statistics' ...
See all reports like this >>
More United States Reports
e-Discovery Software Publishing in the US - Industry Market Research Report by
IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...
D&B Country RiskLine Report: The United States of America by
Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
D&B Country Report: The United States of America by
Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
Country Report United States January 2011 by
Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
Coal - US - a snapshot (2010) by
Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...
See all reports like this >>
