The US Market for DVD Recorders: A Detailed Look at an Emerging ProductTechnoMetrica Market IntelligenceMay 1, 2004 40 Pages - SKU: TMMI980067 |
| Countries covered: United States The survey portion of the report, with a sample size of over 2000 adult Americans, is projectable to the entire US consumer market. This in-depth study sizes the US DVD recorder market and details market growth rate, consumer’s urgency to purchase, and discusses industry trends, opportunities and challenges for industry participants. In an effort to better understand the industry and the end-user experience, TechnoMetrica augmented the primary research by conducting in-depth interviews with industry experts as well as consumers, giving marketers insights into what motivates American consumers to buy DVD recorders. Other issues are addressed via quotes and opinions provided by experts and market insiders, giving a first person account of how the industry views itself. |
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