When nutraceuticals were introduced in India, most of the industry leaders wondered if nutritional supplements would gain acceptability in the Indian prescription driven health and wellness industry. Contrary to their concern, nutraceuticals were well accepted, particularly by the upper-middle segment of the Indian population. However, the industry is in a nascent stage and holds ample opportunity to grow in future. There is a strong need of developing customized products, affordable pricing and distribution strategy.
According to ‘India Nutraceuticals Market Forecast & Opportunities, 2017’, the nutraceuticals market in India is expected to grow tremendously in the next five years. The Indian nutraceuticals market revenues are expected to reach approximately USD 4.2 Billion in 2017. The market is being strongly driven by the increasing health consciousness, rising disposable incomes, increasing number of people being affected by lifestyle diseases resulting in healthcare spending, and the shifting age structure of the Indian population, like higher median age. The companies operating in this market are aiming to attain higher product visibility. The market players of the nutraceuticals market are focusing on the industry expansion as it will help the growth of already expanding OTC market. In addition, the growth of the nutraceuticals market has also been contributed by easy availability and accessibility of healthy foods in developing nations, inclination towards healthy lifestyle and introduction of foods targeted at specific diseases and deficiencies. ‘India Nutraceuticals Market Forecast & Opportunities, 2017’ discusses the following aspects related to nutraceuticals market expansion in India:
India Nutraceuticals Market Size, Share and Forecast
Functional Foods, Functional Beverages and Dietary Supplements Market Analysis
Changing Market Trends and Dynamics
Policy & Regulatory Landscape
Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report
To gain an in-depth understanding of nutraceuticals market dynamics in India
To identify the on-going trends and anticipated growth in the coming years
To help industry consultants, nutraceuticals manufacturers and other stakeholders to align their market-centric strategies
To obtain research based business decision and add weight to presentations and marketing materials
To gain competitive knowledge of leading players
To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with Nutraceuticals manufacturers, channel partners, and consumers. Secondary research included an exhaustive search of relevant publications like newspapers, websites, company annual reports and proprietary databases.
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