Germany is one of the largest food and beverages markets and also accounts for one of the largest foodservice markets in the European region. The country has experienced noteworthy improvement in the sector as a result of strong economic recovery after recession, decreasing unemployment and rising per capita incomes. Although the market is growing at a slow pace but is performing relatively well when compared to other European markets and is backed by a strong consumer base having preference for Out-of-home food consumption. Large multinational chains and domestic chains control a major share in the market. Companies such as Kraft Foods, Nestle have a noteworthy presence in the German market.
According to ‘Germany Out-of-home Food and Beverages Market Forecast & Opportunities, 2018’, the market for Out-of-home food and beverages in Germany witnessed a slower growth rate during recession but is expected to grow gradually over the next five years and is performing better than the other markets in the European region. The slow growth rate can also be attributed to the country’s demographic changes. Germany is witnessing decline in population as the death rate in the country is now higher than the birth rate. Increasing number of single-person households and increasing employment are also contributing to the growing demand for convenience food. The market is witnessing shift as people are inclining towards healthier options such as functional foods & drinks, organic foods, etc. Many consumers are also shifting towards non-alcoholic beverages from alcoholic beverages. Germany which is known for its high beer consumption is experiencing a decline in beer consumption every year. ‘Germany Out-of-home Food and Beverage Market Forecast & Opportunities, 2018’, discusses the following aspects related to the German Out-of-home food and beverage market:
Global Out-of-home Food and Beverage Market Overview
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The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with food service providers, distributors and retailers. Secondary research included an exhaustive search of relevant publications like newspapers, company annual reports and proprietary databases.
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