Pricing Promotions By Mobile Operators Worldwide - 2011

Countries covered: Global The report entitled Pricing Promotions by Mobile Operators Worldwide - 2011 is a survey of the main trends taking place for mobile pricing promotions around the globe. The survey includes just under 300 promotions offered by some 150 mobile operators across 80 countries. The aim of this report is to provide as comprehensive overview of the main trends in the promotion of mobile services in both mature and so-called developing markets. In the report the emphasis is on price-based mobile promotions, but TCL also examines the role of non-priced based functions such as the provision of additional features, applications or services by the mobile operator. This report considers both PrePay and Pay Monthly service promotions and the different types of offer that are evolving for calls, SMS, mobile data (for smartphone use) and mobile broadband using a USB flash modem. Furthermore, a brief overview features main trends in promotion based on the introduction of new services. In particular the focus is on promotions geared around the introduction of new types of smartphone handset and new value added services such as Mobile Broadband services. Te report includes a commentary on the main trends that are taking place in the market for mobile promotions and identifies the most common and the most innovative forms of promotion that are now appearing.

Additional Information

Methodology

In the report, Pricing Promotions by Mobile operators worldwide - 2011, Tariff Consultancy Ltd (TCL) provides a survey of the main trends taking place for mobile pricing promotions around the world.

The survey includes approximately 227 promotions offered by some 122 mobile operators across 74 countries in the world (a full list of mobile operators contained in this report can be found in Appendix One).

The aim of the report has been to provide as comprehensive overview of the main trends in the promotion of mobile services in both mature and so-called developing markets. In the report the emphasis is on price-based mobile promotions, but TCL also examines the role of non-priced based functions such as the provision of additional features, applications or services by the mobile operator.

In the report TCL considers both PrePay and Pay Monthly service promotions and the different types of offer that are evolving for calls, SMS, mobile data (for smart phone use) and mobile broadband using a USB flash modem. TCL also provides a brief overview of the main trends in promotion based on the introduction of new services. In particular the focus is on promotions geared around the introduction of new types of smart phone handset and new value added services (such as Mobile Broadband services).

The report was written over the period from November 2010 to December 2010. It is based on web search information and information supplied by the mobile operators themselves, augmented by information supplied from questionnaire and interviews conducted by telephone. Where possible, the common currency used throughout the report for consistency is Euro, with Euro rates shown in brackets in the text. Non-Euro currencies can be converted into Euro at the rate of exchange shown in the table below.

All of the prices that are used in this report include local taxes or VAT as the focus of the report is on retail consumer tariffs not the business tariff segment. In some cases in the text commentary TCL indicates the sales tax or VAT percentage rate that is applied to the tariff shown. For reference, Appendix II and III provide the exchange rates used in this rates and details of the sales tax or VAT rates that are applied in the countries featured in this report In considering promotions for mobile services the focus of the report has been on services provided by the Mobile Network Operator (MNO) not the Mobile Virtual Network Operator (MVNO).

It should be noted that the focus for this report is on mobile services provided for the consumer segment, not the business segment. As a result all of the pricing that is provided in the report contains VAT or sales tax.

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