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MNO Trends In Europe

Tariff Consultancy Ltd.
May 1, 2011
84 Pages - SKU: TFC6385234

Abstract Table of Contents Related Reports

Countries covered: Europe

Tariff Consultancy Ltd herein referred to as TCL has included a survey of the following three metrics across the 28 MNOs for the six month period from the end of June 2010 to the end of December 2010.

Subscribers: Total subscribers, including Pre Pay & Pay Monthly by MNO
ARPU: Monthly average blended ARPU (in Euro) by MNO
Churn: Monthly average blended churn (in per cent) by MNO

For each country, TCL also provide a commentary and analysis of the main MNO pricing & product trends that are taking place within each of the 8 markets of France,Germany, Italy, Netherlands, Spain, Sweden, Switzerland & the UK.

Additional Information

Press release

Title: Growth for European mobile operators continued in 2010, 9.5 million new subscribers

Key highlights from new study covering 28 EU MNOs:

11 out of 28 surveyed European operators increase ARPU by an average of 3.28 per cent
Churn levels marginally increased to 26.3 per cent
9.5 million new subscriber in 8 European countries

Growth for European mobile operators continued in 2010, despite some decline in ARPU and increase in churn. Overall Mobile Network Operator subscriber penetration reaches a record 125 per cent by the end of 2010 - a new report by TCL finds.

London - 25th May 2011 - The latest edition of Tariff Consultancy Ltd’s (TCL’s) Mobile Pricing Trends 2010 subscription service highlights that most of the key MNOs continue to see significant subscriber growth even as markets reach maturity.

By the end of 2010 the Mobile Network Operator (MNO) penetration rate across 8 key European countries had reached 125 per cent of the population - with more than 1 SIM card per person. And out of the 28 MNOs surveyed only 4 had seen a year on year decline in subscriber numbers.

The Mobile Pricing Trends 2010 service is published twice a year and provides a unique insight into the performance of 28 MNOs across the 8 European countries of France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland and the UK. TCL analyses the performance of each MNO in those countries based on Subscriber Numbers, blended monthly ARPU and blended annualised Churn rates from the end of 2009 compared against the end of 2010. For each country TCL also highlights the main new pricing and product initiatives being introduced in each market.

From the latest Mobile Pricing Trends report, TCL highlights the following changes:

MNO penetration rates across the 8 countries have increased by 3 percentage points year on year - from 122 per cent at the end of 2009 to 125 per cent at the
Individual MNOs have reported a full in subscriber numbers, mainly due to managing out sections of their Pre Pay user base - with Telekom (Germany) losing 4.4
MNO penetration rates are highest in Sweden, with a 159 per cent rate as of the end of 2010, with France having the lowest rate of 92 per cent at the same date
Selected MNOs - particularly in Germany - saw an increase of over 1 million net subscribers (Vodafone and E-Plus in Germany) and Wind in Italy increased their
Pre Pay users continued to decline over the period as a proportion of total subscribers. The proportion of Pay Monthly customers increased by 3 percentage points
Pay Monthly contracts are most popular in France, where they account for 74 per cent of MNO subscribers (at the end of 2010). By contrast Pay Monthly contracts
Average blended annualised ARPU for the MNO declined by 2 per cent (for the year to the end of 2010) to 26.5 Euro per month. Germany and the UK had the
Annualised average MNO rates also increased over the year but by less than 2 per cent. And some MNOs reduced churn by significant amounts during the period,
Key pricing trends across all of the countries include the focus on smartphones & tablet PCs with the introduction of mobile internet tariffs, Mobile Broadband

tariffs (for USB modem use) based on fixed line Broadband tariff structure - as introduced by KPN - and the re-emergence of “all you can eat” data allowances - as introduced by H3G UK for Pay Monthly users in December 2010 as part of its One Plan.

“Although levels of competition for the MNO continue to be severe,” commented Margrit Sessions, Managing Director of Tariff Consultancy Ltd, “ MNOs are proving that the mobile sector in Europe is still a growth market with healthy overall subscriber growth for those operators that can differentiate their offers, and take advantage of the boom in smartphones and Pay Monthly contracts.”

“Although individual operators are experiencing contrasting fortunes, particularly in churn rates, where there have been examples of large year on year increases, the most important requirement is for MNOs to actively manage their churn and seek to differentiate their offers based on customer value rather than the cheapest price or chase subscriber numbers,” she added.

A List of Figures used in this report
Country Analysis of 8 countries (France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland & the UK)
1. France: 1.1 French mobile MNO Subscriber numbers trends; 1.2 French mobile MNO blended ARPU trends; 1.3 French mobile MNO blended Churn trends; 1.4 Key new mobile MNO pricing initiatives in France
2 Germany: 2.1 German mobile MNO Subscriber numbers trends; 2.2 German mobile MNO blended ARPU trends; 2.3 German mobile MNO blended Churn trends; 2.4 Key new mobile MNO pricing initiatives in Germany
3 Italy: 3.1 Italian mobile MNO Subscriber numbers trends; 3.2 Italian mobile MNO blended ARPU trends; 3.3 Italian mobile MNO blended Churn trends; 3.4 Key new mobile MNO pricing initiatives in Italy
4 Netherlands: 4.1 Dutch mobile MNO Subscriber numbers trends; 4.2 Dutch mobile MNO blended ARPU trends; 4.3 Dutch mobile MNO blended Churn trends; 4.4 Key new mobile MNO pricing initiatives in the Netherlands
5 Spain: 5.1 Spanish mobile MNO Subscriber numbers trends; 5.2 Spanish mobile MNO blended ARPU trends; 5.3 Spanish mobile MNO blended Churn trends; 5.4 Key new mobile MNO pricing initiatives in Spain
6 Sweden: 6.1 Swedish mobile MNO Subscriber numbers trends; 6.2 Swedish mobile MNO blended ARPU trends; 6.3 Swedish mobile MNO blended Churn trends; 6.4 Key new mobile MNO pricing initiatives in Sweden
7 Switzerland: 7.1 Swiss mobile MNO Subscriber numbers trends; 7.2 Swiss mobile MNO blended ARPU trends; 7.3 Swiss mobile MNO blended Churn trends; 7.4 Key new mobile MNO pricing initiatives in Switzerland
8 UK: 8.1 UK mobile MNO Subscriber numbers trends; 8.2 UK mobile MNO blended ARPU trends; 8.3 UK mobile MNO blended Churn trends; 8.4 Key new mobile MNO pricing initiatives in the UK
Conclusion
A List of Figures used in the survey: Figure 1: Table of the MNOs that are included in this survey; Figure 2: Table of MNO Mobile Penetration rates (from December 2008 to December 2010); Figure 3: Chart of MNO Mobile Penetration rates (end of December 2010); Figure 4: Chart of the split between MNO Pay Monthly subscribers (from the end of 2008 to the end of 2010); Figure 5: Chart of the split between mobile MNO Pay Monthly & Pre Pay subscribers (from the end of 2008 to the end of December 2010); Figure 6: Table of all MNO subscriber increase (or decrease) from the end of December 2009 to the end of December 2010; Figure 7: Chart of all MNO subscriber increase (or decrease) from the end of December 2009 to the end of December 2010
FRANCE: Figure 8: Chart of French MNO subscriber market share at the end of December 2010; Figure 9: Chart of French MNO subscriber growth from the end of December 2009 to the end of December 2010; Figure 10: Chart of French MNO subscriber increase/decrease from the end of December 2009 to the end of December 2010; Figure 11: Chart of French MNO blended monthly ARPU from the end of December 2009 to the end of December 2010; Figure 12: Chart of French MNO blended annualised churn from the end of December 2009 to the end of December 2010
GERMANY: Figure 13: Chart of German MNO subscriber market share at the end of December 2010; Figure 14: Chart of German MNO subscriber growth from the end of December 2009 to the end of December 2010; Figure 15: Chart of German MNO subscriber increase/decrease from the end of December 2009 to the end of December 2010); Figure 16: Chart of German MNO blended monthly ARPU from the end of December 2009 to the end of December 2010; Figure 17: Chart of German MNO blended annualised churn from the end of December 2009 to the end of December 2010
ITALY: Figure 18: Chart of Italian MNO subscriber market share at the end of December 2010; Figure 19: Chart of Italian MNO subscriber growth from the end of December 2009 to the end of December 2010; Figure 20: Chart of Italian MNO subscriber increase/decrease from the end of December 2009 to the end of December 2010; Figure 21: Chart of Italian MNO blended monthly ARPU from the end of December 2009 to the end of December 2010; Figure 22: Chart of Italian MNO blended annualised churn from the end of December 2009 to the end of December 2010
NETHERLANDS: Figure 23: Chart of Dutch MNO subscriber market share at the end of December 2010; Figure 24: Chart of Dutch MNO subscriber growth from the end of December 2009 to the end of December 2010; Figure 25: Chart of Dutch MNO subscriber increase/decrease from the end of December 2009 to the end of December 2010; Figure 26: Chart of Dutch MNO blended monthly ARPU from the end of December 2009 to the end of December 2010; Figure 27: Chart of Dutch MNO blended annualised churn from the end of December 2009 to the end of December 2010
SPAIN: Figure 28: Chart of Spanish MNO subscriber market share at the end of December 2010; Figure 29: Chart of Spanish MNO subscriber growth from the end of December 2009 to the end of December 2010; Figure 30: Chart of Spanish MNO subscriber increase/decrease from the end of December 2009 to the end of December 2010; Figure 31: Chart of Spanish MNO blended monthly ARPU from the end of December 2009 to the end of December 2010; Figure 32: Chart of Spanish MNO blended annualised churn from the end of December 2009 to the end of December 2010
SWEDEN: Figure 33: Chart of Swedish MNO subscriber market share at the end of June 2009; Figure 34: Chart of Swedish MNO subscriber growth from the end of December 2009 to the end of December 2010; Figure 35: Chart of Swedish MNO subscriber increase/decrease from the end of December 2009 to the end of December 2010; Figure 36: Chart of Swedish MNO blended monthly ARPU from the end of December 2009 to the end of December 2010; Figure 37: Chart of Swedish MNO blended annualised churn from the end of December 2009 to the end of December 2010
SWITZERLAND: Figure 38: Chart of Swiss MNO subscriber market share at the end of December 2010; Figure 39: Chart of Swiss MNO subscriber growth from the end of December 2009 to the end of December 2010; Figure 40: Chart of Swiss MNO subscriber increase/decrease from the end of December 2009 to the end of December 2010; Figure 41: Chart of Swiss MNO blended monthly ARPU from the end of December 2009 to the end of December 2010; Figure 42: Chart of Swiss MNO blended annualised churn from the end of December 2009 to the end of December 2010
UK: Figure 43: Chart of UK MNO subscriber market share at the end of December 2010; Figure 44: Chart of UK MNO subscriber growth from the end of December 2009 to the end of December 2010; Figure 45: Chart of UK MNO subscriber increase/decrease from the end of June 2009 to the end of June 2010; Figure 46: Chart of UK MNO blended monthly ARPU from the end of December 2009 to the end of December 2010; Figure 47: Chart of UK MNO blended annualised churn from the end of December 2009 to the end of December 2010
CONCLUSIONS: Figure 48: Table of average blended monthly ARPU in Euro by MNO at the end of December 2010 - compared with the end of December 2009; Figure 49: Chart of average blended monthly ARPU in Euro by MNO at the end of December 2010 - compared with the end of December 2009; Figure 50: Table of average blended annualised churn by MNO at the end of December 2010 - compared with the end of December 2009 (in per cent)

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