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| The report entitled IPTV Pricing Trends 2011 is a survey of the main price trends taking place across 56 IPTV providers. The aim of this report is to provide as comprehensive overview of the main trends adopted for pricing of IPTV services across the regions by those operators offering the service. |
Additional Information
Press Release
New research from TCL finds that 84 per cent of the 56 IPTV service providers surveyed offer a combination of basic plans and additional subscription packages Published: Fri 25 March 2011
London 25 March 2011. Tariff Consultancy Ltd (TCL) assesses the pricing models adopted by IPTV services providers in a unique study published today. Called IPTV Pricing Trends 2011, this new report evaluates 56 operators' pricing of their IPTV offerings.
The growth of IPTV has been triggered by the growth of broadband subscriptions, higher transmission speeds, the increasing demand for new digital content, improved compression technologies, intensified competition through bundles and the subsequent use of the service as an ARPU generator to compensate for falling ARPUs in long-established products such as fixed-telephony or broadband internet.
TCL’s survey of key global IPTV providers shows a 33 per cent increase in average subscriber numbers, with 75 per cent of users concentrated in the 3 countries of Japan, France & the USA.
Some of the key highlights include:
- 84 per cent of the 56 IPTV service providers we covered offer a combination of basic plans and additional subscription packages. The upper ceiling for additional packages is up to Euro 15 per month for 80 per cent of surveyed operators.
- 86 per cent of the 56 IPTV service providers we covered offer Video on Demand services.
- 85 per cent of all IPTV service providers offer up to 15 independent channels to complement their basic offering. The most popular categories in terms of content are those of Sports and Adult material.
- Access to a bundle of channels that can range any where between 2 and 226.
