Youthscape Data Tables Report Q2: 2011

Youthscape is a comprehensive study produced on a quarterly basis providing up-to-the-minute insight into the thoughts, behaviour and spending habits of UK kids and teens (aged 8-16).

The study comprises analysis of responses from 1,085 kids and teens, addressing topics as diverse as social issues, brand perception, technology usage and leisure activities.

This report provides the full set of tables based on the questions asked from the survey that the Youthscape Core Report (Q2 2011) was based on. The data is presented in tables broken down by both age and gender giving the overall percentage given for each.

The research will provide insight into:

• Time spent engaged in different activities
• Penetration of media and technology
• Social and cultural preferences
• Monetary spend and influence across sectors

The research will help to inform:

• Market sizing of youth related sectors
• Strategic positioning within industry
• Product development
• Marketing campaign effectiveness