Youthscape Core Report Q3: 2011


December 14, 2011
47 Pages - SKU: SWPT3804350
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Countries covered: United Kingdom

Youthscape is a comprehensive study produced on a quarterly basis providing up-to-the-minute insight into the thoughts, behaviour and spending habits of UK kids and teens (aged 8-16).

The study comprises analysis of responses from 1,000+ kids and teens, addresses topics as diverse as social issues, brand perception, technology usage and leisure activities.

The report includes the full set of data tables from the survey that was carried out over Q3 2011.

The research will provide insight into:
  • Time spent engaged in different activities
  • Penetration of media and technology
  • Social and cultural preferences
  • Monetary spend and influence across sectors
The research will help to inform:
  • Market sizing of youth related sectors
  • Strategic positioning within industry
  • Product development
  • Marketing campaign effectiveness



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