Kids OnTrack January 2012

The OnTrack monthly report is designed to keep you up to speed with what’s going on in kids’ lives. It includes kids’ favourites things like TV programmes, websites and music artists presented as a top 10 list for each section. The research comes directly from kids themselves providing us with an insight into their thinking on a monthly basis and keeping you up to date with the latest trends in the youth market.

The data is collected from an online survey conducted with young people who are members of swapit.co.uk, a trading platform for kids. Our methodology dictates that we only talk with children so older siblings respond on behalf of our youngest age group, 4-8 yr olds. This report is based on 318 4-6 year olds and 626 7-12 year olds.