Google® Online Advertising Technology Patent Report

The Report analyzes 151 issued U.S. patents and pending patent applications believed to be owned or controlled by Google, Inc. (NASDAQ: GOOG). The Report includes an in-depth analysis of Google’s online advertising patent portfolio, identifying key technology trends and core inventive concepts disclosed and claimed in Google’s patents. The report also includes a timeline showing the evolution of Google’s innovation, and an Interactive Portfolio Claim Chart useful for Infringement Clearance and Claim Coverage Analysis of Google’s entire online advertising patent portfolio. The Portfolio Claim Chart is delivered in Microsoft Excel 2007 format and is ready to use for quick and accurate infringement risk exposure analysis. Data in the report is current through Quarter 1 2010.

The primary, distinct advantage of all Sunlight Research reports is that each independent claim is analyzed by subject matter experts who assess patent strength on the basis of key parameters, including Claim Scope and Work-around Difficulty. In addition, Sunlight’s claim coverage charts are cost-effective and easy-to-use decision support tools for a variety of strategic analyses, including freedom to operate, patentability and validity.

• 151 relevant issued US issued patents and published patent applications were identified and evaluated;
• Graphical and other representations of assignee, filing, issuance, and publication trends were completed for the relevant issued US patents and US patent applications identified;
• Frequency Claim Chart, Interactive Infringement Clearance Chart, and New Claim Limitations, First Occurrence Chart delivered in Microsoft Excel format.;
• Claims of the relevant issued US patents were reviewed by experienced patent attorneys.

Please Note: Reports are sold as Global site licenses up to 10 users. If the client is interested in purchasing Global Site License up to 50 users, please ask customer service.