Market Report of Medicines for Hypertension Prevention and Cure

1. Summary
1.1. Status quo of hypertension in China
1.2. Incidence of critical cases of hypertension
2. An analysis of typical medicines for hypertension used in hospitals.
2.1 Total consumption volume of medicines keeps continuous increase
2.2 Comparing different categories, ACEI and Calcium Channel Blockers are the most widely used medicines.
2.3 Comparing different kinds of medicines, Diuretics takes the leading position.
3. Habits of hospitalization and medical use
3.1 Patients tend to choose the nearby hospital
3.2 Calcium Channel Blockers, ?-Blockers and Diuretics are the most common medicines used by doctors
3.3 Main method of treatment is co-use of different medicines
3.4 When doctors choose medicine, they mainly consider the following factors, excellent function, little time before the medicine takes effect, little side-effects and low price
4. Channels for acquiring information and common practice of mass media
4.1 The main channels for acquiring information about new medicines are as follows, introduction from professional media and representatives of manufacturers, the within-the-trade conferences and medicine symposiums of manufacturers
4.2 Professional media and within-the trade conference are the favorite and most reliable channels for doctors to acquire information
4.3 Media with which doctors have frequent contact are those closely related to the profession
4.4 Doctors show much concern to professional literature
5. Purchase habits and utilization attitudes
5.1 Quality and price are the main factors for consideration when the medical section of a hospital makes purchases. Other factors should not be neglected
5.2 Whether the products are imported or made in China or manufactured in joint-venture has influence on medicine purchases
5.3 There is an active attitude toward products made in China with quality equal to imported products and with reasonable prices