Mega-Trend 1: The Skin, The Ultimate Layer, A Search For IdentityStyle-VisionSeptember 15, 2004 39 Pages - SKU: STYL1043709 |
MEGA-TREND © is a new bimonthly trend report available beginning September 2004. Published by Style-vision along with leading creative agencies and experts from around the world as contributing editors, the mega-trend reports go directly to the essence of the future consumer insights. The mega-trend of the edition N° 1: SKIN, THE ULTIMATE LAYER, A SEARCH FOR IDENTITY An individual had several social layers between the person and the outside world (think uniform, title, social class). These layers are slowly disappearing - leaving us feeling naked. The skin is the ultimate border, a porous boundary between inside and out. It protects the body and serves as a canvas for self-expression. All around, this report focuses on skin as: • The external body limit: nudity, sensuality, intimacy,
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