Mega-Trend 11 Retail 2009/10

The challenge of retailers is to better understand and rejuvenate what entices people to buy. A symbol of mass consumption, the shopping mall was born in the 1930s in the United States. Bringing the urbanity of old European commercial centres to American suburban areas, its secret formula combined convenient parking spaces, air conditioning and low balconies to enable eye-level displays. Then, in the 90s, the magic of mass distribution declined because of significant changes in customer expectations. New concepts of shops flourished and segmented the retail landscape. Today, the growth of e-commerce and the multiplication of virtual shopping experiments spur deeper transformations. The propagation of the mall paradigm in fast-growing economies is not the only concern! Added-value services, creative interaction, innovative architecture or attractive promotion……what entices people to buy? If this question is important for you, then you'll love Style-Vision's latest MEGA-TREND edition, ‘Retail to 2009/10.' This report delivers creative concepts, fresh ideas and new perspectives on: Added-value services responding to increasingly complex shopper expectations. Active and creative mediators between clients and brands. Values and symbols as the foundation of a new shopping culture. Read how the new SOGO CLUB in Hong Kong inspires a hyper consumer-centric environment that will grow. See how MERCEDES recreates the sensation of touching leather seats on its website and transforms the catalogue-browsing experience. Discover how GRAND OPENING in New York constantly invents temporary concept stores with an exclusive local flair and renews the passion for shopping. Finally, the report also includes quantitative data from Style-Vision’s exclusive Mood Panel to support these new opportunities. MEGA-TREND© is a trend report, co-created by leading creative agencies and trend experts from around the world including Ana Goalabré (Douarnenez), Funky Business (Bucharest), Onio Design (Mubai), The Mageborn Company (New York), Brand DNA (Paris), Imageneer (São Paulo, Brazil), Virginia Lau (Hong Kong), Y Studios (San Francisco and Shanghai), Shangai University (China) and Style-Vision (Nice). Subscribers include: Gap, Volkswagen, TWA, Burberry, Adidas, Swarovski, France Telecom, Sony, Virgin, Porsche, LVMH services, Leo Burnett etc.. .

Additional Information

The agenda and themes to be covered in year 2008 are:
Mega-Trend N°12 - Theme not defined, Dec 2008

Brands and place mentioned in this volume include: Restir, Hermes, Louboutin Guerlain , Max Azria , Sogo Club, Shisheido, Mitsukoshi, Laforet Harajuku Museum, FNAC, Harmony pharmacy, Bleu Comme Bleu, Shaa, NTT Communications, Alfa Romeo, EMAP, BrandAlley, Browsegoods, Adobe Flex, Style Stalker , Metro, Mercedes, Chanel, Nokia , Giorgio Armani, Yves St Laurent, Jean Paul Gaultier, BOUcheron, Kinset, IGoUGo , Wayn, Fractionallife, MyFootballClub, Lord & Taylor Target, H&M, Metropolitan Museum of Art in New York, Icon Nicholson, Bloomingdale’s, Nanette Lepore, Industry Standard Streetwear , Nick Tentis London, REACTEE, Pasmo, Roots, Santa Maria Novella, Gucci, Kitsune, Pierre Hardy, Gaspard Yurkievitch, Martin Margiela, N.11, le fooding, Colette, GRAND OPENING, BITTEN, Tesco, Costco, Carrefour, Gingko House, Aqua Luna, Jicoo, Dries Van Noten, Paul Smith, Lacoste…