Mega-Trend 1 Maverick DOUBLE EDITION (Against the establishment + Acceptance of complexity + Let's become an individual) No. 7

1/ What is mega-trend? MEGA-TREND© is a trend report, co-created by leading creative agencies and trend experts from around the world including: Anette Eckmann (Copenhagen), Ana Goalabré (Douarnenez), designboom (Milan), Copenhagen Institute for Future Studies (Copenhagen), Funky Business (Bucharest), Ron Pompei (New York), Marco Bevolo (Amsterdam), Onio Design (Mubai), Trico (Deft), The Mageborn Company (New York), Brand DNA (Paris), Imageneer (São Paulo, Brazil), Y Studios (San Francisco and Shanghai) and Style-Vision (Nice). Client of the mega-trend report : Gap, Volkswagen, TWA, Burberry, Adidas, Swarovski, France Telecom, Sony, Virgin, LVMH services, Leo Burnett etc.. 2/ What is maverick? Maverick Leadership was voted as one of the top trends to look out for by 25 global creative leaders at the Style-Vision Round Table in Cap-Ferrat back in May 2005. From this democratic choice, Style-Vision has been researching the trend of Maverick, applied to the world of design and marketing, with the help of our co-editors from around the world. The term "Maverick" denotes "independence in behaviour or thought", it has nothing to do with a super-hero, holding a confident pose, bearing the emblem "M" on his/her chest... So, the maverick report focuses on how these "independent" and "unorthodox" patterns of behaviour will affect consumption and management: - In consumption, it is this maverick movement that can help us overloaded consumers begin to respond to "anti-ads", "anti-consumption" and "un-growth" movements, its leaders are the men and women courageous and independent enough to defy branding. - In management, having the same ideas and using the same tools forge similar leaders. One is too equivalent to the other to truly make a difference. Hence, the return of creative leaders in corporate context is not only possible but likely. After all, changing the world starts with the power of one."

Additional Information

The agenda and themes to be covered in year 2005/2006 are:

1 DOUBLE EDITION Maverick Report (Against the establishment + Acceptance of complexity + Let's become an individual) November 2005
2 Inside Outside April /May 2006
3 Attraction July /August 2006
4 Theme to be defined September/ October 2006
6 Theme to be defined December 2006