MEGA-TREND N° 4 : Ego Blooming Personalization

1. Foreword by Emma Fric, Director, Brand DNA Paris

2. Eight consumer scenarios illustrating the creative responses to demand of personalization of consumer.  
• well-living > the pressure of having to perform is now part of our everyday life. It is time to restore our energy in the next step of well being - a more holistic notion of comfort.

• healthy housing > consumers will request for more sustainable building principles. And demand houses that reflect their personality. 

• domestic show-off > the new version of an ideal dinner is about long preparations, personalized flavours and organic food. And it will be okay to be recognized for your hard efforts. 

• travel a la carte > even if it can be intimidating and lonely, solo travelling offers great experiences. More and more women will abandon the fear and hit the road...alone. 

• fairy story life > Master the reality. If only she could...

• twin life > a duo that is stronger than an individual in a demanding environment.

• paralyzed evolution > being strapped up in invisible chains and suffocating under a thick membrane wakes up the old terror of an interrupted movement

• bimbo boys > fashion pieces are becoming the boy's best friends. They are men, young, and they love nothing but shopping. 


3. Coeditors
4. Conditions