MEGA-TREND N° 3 : Conscious consumption, a demand for virtue

1. Foreword by Michael Gresty, Communications Director & Creative Co-ordinator. Pompei AD, New York

2. Eight consumer scenarios illustrating the creative responses to the demand of ethical enlightenment of the consumers

• Bio efficiency: how to managing, in the everyday life, the rarity of natural resources such as water or light?
• Conscious consumption: because it is important to people, luxury brands should magnify ethical values.
• Integrated ethics: the ethical quality of a product is much appreciated because it also means to unquestioning enjoyment of its usage.
• Emotional intelligence: when emotion and empathy engage the consumer.
• Multicoloured icons: how to respond to the need for art and spiritual experiences away from established religions.
• After the honeymoon: living a simple, peaceful and cheerful life is the wisdom of the ordinary men.
• Pragmatic protest: merging bio technology and ecological concern open new perspectives.
• Toy food: mixing food from all over the world is a great experience of openness to cultures.

3. Coeditors

4. Conditions