Global Consumer Trends to 2006 for the fashion and interiors industries

"Being in fashion" is an outdated expression that nevertheless accurately conveys the extensive scope of the fashion phenomenon: my clothes are trendy, my mobile phone is latest generation, my car is cutting-edge, friends in the know keep me up-to-date with restaurants in vogue, my eating habits match my lifestyle, which changes with my moods and the relevant magazines... Nothing, nobody, escapes fashion. We are readers-viewers-consumers of fashion.

Globally, consumers' buying habits are changing. Consumers no longer act based on their age, income or gender To cope with this ever-changing scenario, marketing segmentation and targeting techniques are rapidly evolving, from traditional, static, demographic-based criteria towards dynamic, mood, lifestyle and psychographic influences. It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion.

GLOBAL CONSUMER TRENDS to 2006 for the fashion and interiors industries combines techniques and processes from the fields of psychology and social science, along with real-world data from product launches, technology and culture, to visually illustrate mood consumption in practice.

The fashion system has spread across all other sectors, from cosmetics to cars via politics and sport. All sectors observe fashion as an endless source of inspiration. Gilles Lipovetsky points out that the more the fashion society develops, the less the importance afforded to clothes! To hold on to its role as a pioneer and enhance its brand image, fashion has to continue to innovate.

The report is broken down into five mega-trends which are driving mood consumption and will have a significant impact for the fashion and interiors industries , namely: Fashion, apparently ephemeral, is constructed on the solid base of a real concept: elegance. In life and in the city: imagine and superimpose rhythms 24/7. The sensorial adventure is a leitmotif, a source of inspiration. The network economy with its new-style revenue is up and running: unlimited access, open bars, involving promotion, free fashion! Testing your creativity means taking risks: "The Anticipator Returns!"

Under each mega-trend, a detailed analysis is given providing style directions, indicators and background details, critical keywords, associated colours, materials, shapes and sensations. Thus the guide provides essential input and stimuli for design, strategy, development, innovation, and marketing teams alike.

Sectors covered in this report: Fashion, Fragrance, Furniture, Colour Chemicals, Textiles, Home interiors and decorations, Lighting, Packaging, Apparel, Retailing, Distribution, Design and the Luxury Market.

Applicable areas for this report: Advertising strategies, Brand strategy and Brand portfolio management, Branding trends, Strategic Planning, Lifestyle trends, Market Research, Consumer Segmentation, Future Qualitative studies, Consumer insight, Consumer behavior, Sensorial marketing, Business intelligence and analysis, Design intelligence, Merchandising, Product development, design and innovation.