Hispanic markets - Acquisition and investment behavior among Hispanic consumers

Countries covered: United States Latin Review is an ongoing survey undertaken by Statmark - Florida among first generation Hispanics living in the United States. The publication provides information on demographics and consumer behavior across a broad variety of topics such as communication, internet usage, money remittances, financial services, property ownership and credit and media habits, among others. Latin Review 2006 is the latest release of this publication, showing the findings of 420 South Florida Hispanics from Central America, South America and the Caribbean. Demographic analysis for key nationalities (Venezuela, Colombia, Peru, Argentina, Mexico, Cuba, Central America, and other South American countries) is made across all topics surveyed. Hispanic markets - Report on acquisitions and investment behavior among Hispanic consumers - This report covers current insurance ownership and investments, as well as the growth opportunities through need identification for each of these markets. Findings show that nearly half of South Florida Hispanic´s surveyed are currently home owners, whilst one in five is a business owner. Vehicle ownership is close to universal, excepting among Cubans and Central Americans. Latin Review 2006 is the second edition of this survey, directed and executed by StatMark market research, which studies Hispanic markets in the US and key Latin American markets.

Additional Information

Methodology: quantitative market research study, interviews by interception in commercial areas.

Geographic Coverage: Miami Dade, Broward and Palm Beach counties.

Universe: men and woman, between 18 and 65 years old, born in Latin America, first generation, with at least 6 months living in United States.

Sample distribution by hispanics country of origin:
Argentina (48)
Mexico (39)
Colombia (60)
Venezuela (48)
Peru (43)
Central America (54)
Cuba (40)
Dominican Republic (20)
Other South American countries (68)
TOTAL SAMPLE 420

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