Nestle's Effectiveness of Digital and Social Media Marketing Strategies and Innovations
Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social media to drive marketing, innovation and leadership potential. Moreover, capitalizing on digital and social media channels, the company is focusing on transforming its operations, going beyond marketing to drive cost and supply chain efficiencies. The company’s strategy has redefined dynamics of social media marketing and has raised the benchmarks of effective social media practices.
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This report answers the following key questions:
How is Nestlé adopting digital and social media within the organization?
What percentage of the company’s advertising budget is allocated to digital, mobile based and social media initiatives?
What are the objectives of Nestlé's digital and social media strategy, and how it is implementing them?
How is Nestlé implementing digital and social media initiatives as a marketing tool?
What is Nestlé's consumer engagement model on digital and social media?
How does Nestlé measure return on digital and social media investment?
How is Nestlé leveraging mobile, social commerce, video, game and display and social networks to achieve its marketing and organizational goals?
This report provides in-depth analysis of Nestlé's social media strategy with a focus on overall digital goals. This report provides insights on the following 6 modules:
Digital and Social Media Strategic Imperatives: This module provides insights into Nestlé's digital and social media strategic imperatives and a snapshot of the evolution of digital and social media strategies implemented by the company.
Strategic Insights into Implementing and Executing Digital and Social Media Imperatives: This module provides in-depth analysis on Nestlé's digital and social media implementation strategy. It highlights the impact of digital and social media on Nestlé from an organizational, cultural, and functional perspective.
Marketing Budget Allocation: This module provides insights into Nestlé's budget allocation strategy towards digital and social media marketing. It provides budget allocation snapshot for Nestlé's top 10 geographic markets and top 5 brands. In addition, it also provides breakdown of advertising budget by desktop and mobile.
Advertising & Targeting Strategies: This module provides detailed analysis on key aspects of Nestlé's digital and social media strategy. It analyzes how Nestlé implements its social commerce and social network initiatives, and how the company utilizes digital formats and digital channels to achieve its strategic goals.
Analysis of Nestlé's Social Media Strategy by Key Nestlé Brands: This module analyzes Nestlé's engagement strategies and content on leading social media networks for the company’s key brands – Kit Kat, Nescafe, Purina, Maggi, Haagen Dazs.
Case Examples: This module provides case examples of innovative digital and social media marketing adopted by Nestlé across its global operations.
This report provides detailed data, insights and opinion on digital and social media marketing strategies adopted by Nestlé across its global operations. Below is an overview covering scope of this report:
Market Focus: Global
Data & Analysis: This report provides an extensive analysis of Nestlé's digital and social media initiatives. Below is a summary of key points:
It provides insights into digital and social media budget allocation across the company’s 10 largest geographic market and top 5 brands.
It compares Nestlé's digital and social media budget allocation strategy with overall food and beverage industry.
Analyzes how Nestlé's digital and social media strategic initiatives are implemented and practiced.
It provides case examples of innovative digital and social media marketing adopted by Nestlé across its global operations.