Databook Q1 2014: Digital Advertising Spend by Format in India
Online video advertising spend is expected to reach US$144 million by end of 2014, accounting for 13.8% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online video ad spend to grow at a CAGR of 53.0% to reach US$790 million in 2018, accounting for 23.5% share of the market. Display advertising is expected to account for 20.5% of the market by end of 2018, grow at a CAGR of 31.0% over the forecast period.
This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized? Which advertising formats are gaining popularity on online to target consumers? How is online mobile advertising expected to grow over the next five years?This report provides detailed online advertising spend database, covering in-depth trend analysis across formats for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend
Each of the format segments above is broken down further into channel – desktop and mobile.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by formats data and trend analysis for a period of 10 years (2009-2018) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: India
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the India. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online video advertising spends for a period of 10 years, from 2009 to 2018.
Online marketing budget allocation for 2014 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.