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Worldwide Yellow Pages 2011: Evolution to Online

Simba Information - Reports
November 10, 2011
173 Pages - SKU: CURP6130526

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Countries covered: Global

In its premiere edition, Worldwide Yellow Pages 2011: Evolution to Online reports on the state of the online yellow pages industry in 2011 with a focus on North America and Europe. But even more important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium.

Use Worldwide Yellow Pages 2011: Evolution to Online to:

Gain access to Simba's exclusive data on current online yellow pages market size and structure
Understand the structure of partnerships between yellow pages publishers and search engine giants, such as Google and Yahoo!
Benchmark your own online initiatives against those of your competitors
Target realistic online yellow pages revenue growth for your company
Identify potential partnership opportunities. And more!

The report includes growth rates, forecasts, company information, revenues and key executives.

Specific markets covered in Worldwide Yellow Pages 2011: Evolution to Online include:

North America

United States
Canada
Mexico

South America

Argentina
Brazil
Chile
Peru

Europe

Austria
Belgium
Denmark
France
Germany
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Asia

China
Hong Kong
India
South Korea

Pacific Rim

Australia
Japan
New Zealand
Singapore

Additional Information

Stamford, CT - November 28, 2011 - The online segment is driving the worldwide market for yellow pages, which is expected to reach US$26.95 billion by the end of 2011, according to a recent report from publishing and media forecast firm Simba Information. The report projects that especially strong online growth in Europe and South America will lead the entire worldwide yellow pages market to reach a 50/50 revenue split between online and print by 2015.

Growth in the online segment is helping to offset a decline in print revenue, which has fallen 16.7%, since 2000. Online revenues are expected to comprise 35.2% of the world yellow pages market by 2013, up from 26.6% in 2011, according to the report. South America posted the highest percentage of online revenue, followed by Europe; Asia and the Pacific Rim posted the smallest percentage.

"Europe and South America will reach nearly 50% digital and print by 2013," said Dave Goddard, senior analyst for Simba Information and author of the report. "Specifically, Belgium, Denmark, France, Sweden and Portugal already represent a 50/50 model."

According to the report, which tracks publishers in 29 leading countries representing five continents, the top 10 countries measured by revenue account for 77.4% of total online revenue. Among the top 10 countries are the United States, France and Australia.

"There's a lot of opportunity in the online segment throughout the world," Goddard said. "If you think of every device that has a means of accessing the Internet as a potential opportunity for yellow pages usage, the opportunities become limitless."

The report, Worldwide Yellow Pages 2011: Evolution to Online, provides profiles and revenue by publisher in the 29 leading yellow pages markets and details print and online revenue for each country in the five regions-North America, South America, Europe, Asia and the Pacific Rim.

Methodology
Executive Summary
Chapter 1: Overview of the Worldwide YP Evolution to Online: Introduction; Exchange Rates; The World Market for Telephone Directory Advertising; Online Directory Revenue Evolution; Directory Revenue by Region; Telephone Directory Revenue Per Capita; Telephone Directory Advertising in Relation to All Advertising; Telephone Directory Industry Revenue & Online 2000 to 2013; Table 1.1: Directory Revenue vs. Other Financial Measures of Leading Nations; Table 1.2: Worldwide Revenue Growth, Online Share, 2010-2013; Table 1.3: Directory Revenue Print vs. Online Leading Nations, 2011; Table 1.4: Countries with Largest Percentage of Online Revenue, 2011-2013; Table 1.5: Top 10 Countries, by Largest Percentage of Online Revenue, 2011-2013; Table 1.6: Revenue Online Share by Region, 2010-2013; Table 1.7: Telephone Directory Revenues Per Capita, 2011; Table 1.8: Directory Revenue as Percentage of Total Advertising, 2011; Table 1.9: Shares of Worldwide Directory Publishing Markets, 2010-2013; Table 1.10: Worldwide Print, Online Revenue, 2000-2013
Chapter 2: North America: Introduction: The Telephone Directory Market in North America; Online Evolution; Telephone Directory Revenue Per Capita; Telephone Directory Advertising in Relation to All Advertising; Table 2.1: Directory Revenue, Online Share in North America, 2010-2013; Table 2.2: Share of North American Market by Publisher, 2011; Table 2.3: Regional Market Overview: North America; Table 2.4: The Advertising Industry in North America, 2011
Chapter 2: Section 2.1: Canada: Introduction: The Telephone Directory Market in Canada; Directory Publishing in Canada; Table 2.1.1: Directory Market in Canada, 2010-2013; Table 2.1.2: Telephone Directory Market In Relation to the Economy, 2011; Table 2.1.3: Telephone Directory Publishers in Canada, 2011
Chapter 2: Section 2.2: Mexico: Introduction: The Telephone Directory Market in Mexico; Directory Publishers in Mexico; Table 2.2.1: Directory Market in Mexico, 2010-2013; Table 2.2.2: Telephone Directory Market in Relation to the Economy, 2011; Table 2.2.3: Telephone Directory Publishers in Mexico, 2011
Chapter 2: Section 2.3: United States: Introduction: The Telephone Directory Market in the U.S.; Directory Publishing in the U.S.; Table 2.3.1: Directory Market in the United States, 2010-2013; Table 2.3.2: Telephone Directory Market in Relation to the Economy, 2011; Table 2.3.3: Telephone Directory Publishers in the United States, 2011
Chapter 3: South America: Introduction: The Telephone Directory Market in South America; Online Evolution; Telephone Directory Revenue Per Capita; Telephone Directory Advertising in Relation to All Advertising; Table 3.1: Directory Revenue, Online Share in South America, 2010-2013; Table 3.2: Share of South American Market by Publisher, 2011; Table 3.3: The Advertising Industry in South America, 2011; Table 3.4: Regional Market Overview: South America
Chapter 3: Section 3.1: Argentina: Introduction: The Telephone Directory Market in Argentina; Directory Publishers in Argentina; Table 3.1.1: Directory Market in Argentina, 2010-2013; Table 3.1.2: Telephone Directory Market in Relation to the Economy, 2011; Table 3.1.3: Telephone Directory Publishers in Argentina, 2011
Chapter 3: Section 3.2: Brazil: Introduction: The Telephone Directory Market in Brazil; Directory Publishers in Brazil; Table 3.2.1: Directory Market in Brazil, 2010-2013; Table 3.2.2: Telephone Directory Market in Relation to the Economy, 2011; Table 3.2.3: Telephone Directory Publishers in Brazil, 2011
Chapter 3: Section 3.3: Chile: Introduction: The Telephone Directory Market in Chile; Directory Publishers in Chile; Table 3.3.1: Directory Market in Chile, 2010-2013; Table 3.3.2: Telephone Directory Market in Relation to the Economy, 2011; Table 3.3.3: Telephone Directory Publishers in Chile, 2011
Chapter 3: Section 3.4: Peru: Introduction: The Telephone Directory Market in Peru; Directory Publishers in Peru; Table 3.4.1: Directory Market in Peru, 2010-2013; Table 3.4.2: Telephone Directory Market in Relation to the Economy, 2011; Table 3.4.3: Telephone Directory Publishers in Peru, 2011
Chapter 4: Europe: Introduction: The Telephone Directory Market in Europe; Online Evolution; Telephone Directory Revenue Per Capita; Telephone Directory Advertising in Relation to All Advertising; Table 4.1: Directory Revenue, Online Share in Europe, 2010-2013; Table 4.2: Share of European Market by Publisher, 2011; Table 4.3: Regional Market Overview: Europe; Table 4.4: The Advertising Industry in Europe, 2011
Chapter 4: Section 4.1: Austria: Introduction: The Telephone Directory Market in Austria; Directories in Austria; Key Publishers in Austria; Table 4.1.1: Directory Market in Austria, 2010-2013; Table 4.1.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.1.3: Telephone Directory Publishers in Austria, 2011
Chapter 4: Section 4.2: Belgium: Introduction: The Telephone Directory Market in Belgium; Directory Publishers in Belgium; Table 4.2.1: Directory Market in Belgium, 2010-2013; Table 4.2.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.2.3: Telephone Directory Publishers in Belgium, 2011
Chapter 4: Section 4.3: Denmark: Introduction: The Telephone Directory Market in Denmark; Directories in Denmark; Key Publishers; Table 4.3.1: Directory Market in Denmark, 2010-2013; Table 4.3.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.3.3: Telephone Directory Publishers in Denmark, 2011
Chapter 4: Section 4.4: France: Introduction: The Telephone Directory Market in France; Directories in France; Key Publishers in France; Table 4.4.1: Directory Market in France, 2010-2013; Table 4.4.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.4.3: Telephone Directory Publishers in France, 2011
Chapter 4: Section 4.5: Germany: Introduction: The Telephone Directory Market in Germany; Directory Publishers in Ireland; Table 4.5.1: Directory Market in Germany, 2010-2013; Table 4.5.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.5.3: Telephone Directory Publishers in Germany, 2011
Chapter 4: Section 4.6: Ireland: Introduction: The Telephone Directory Market in Ireland; Directory Publishers in Germany; Key Publishers; Table 4.6.1: Directory Market in Ireland, 2010-2013; Table 4.6.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.6.3: Telephone Directory Publishers in Ireland, 2011
Chapter 4: Section 4.7: Italy: Introduction: The Telephone Directory Market in Italy; Directory Publishers in Italy; Key Publishers; Table 4.7.1: Directory Market in Italy, 2010-2013; Table 4.7.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.7.3: Telephone Directory Publishers in Italy, 2011
Chapter 4: Section 4.8: Netherlands: Introduction: The Telephone Directory Market in the Netherlands; Directory Publishers in the Netherlands; Table 4.8.1: Directory Market in the Netherlands, 2010-2013; Table 4.8.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.8.3: Telephone Directory Publishers in the Netherlands, 2011
Chapter 4: Section 4.9: Norway: Introduction: The Telephone Directory Market in Norway; Directory Publishers in Norway; Table 4.9.1: Directory Market in Norway, 2010-2013; Table 4.9.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.9.3: Telephone Directory Publishers in Norway, 2011
Chapter 4: Section 4.10: Portugal: Introduction: The Telephone Directory Market in Portugal; Directory Publishers in Portugal; Paginas Amarelas S.A.; Table 4.10.1: Directory Market in Portugal, 2010-2013; Table 4.10.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.10.3: Telephone Directory Publishers in Portugal, 2011
Chapter 4: Section 4.11: Spain: Introduction: The Telephone Directory Market in Spain; Directory Publishers in Spain; Table 4.11.1: Directory Market in Spain, 2010-2013; Table 4.11.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.11.3: Telephone Directory Publishers in Spain, 2011
Chapter 4: Section 4.12: Sweden: Introduction: The Telephone Directory Market in Sweden; Directory Publishers in Sweden; Key Publishers; Table 4.12.1: Directory Market in Sweden, 2010-2013; Table 4.12.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.12.3: Telephone Directory Publishers in Sweden, 2011
Chapter 4: Section 4.13: Switzerland: Introduction: The Telephone Directory Market in Switzerland; Directory Publishers in Switzerland; Key Publishers; Table 4.13.1: Directory Market in Switzerland, 2010-2013; Table 4.13.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.13.3: Telephone Directory Publishers in Switzerland, 2011
Chapter 4: Section 4.14: United Kingdom: Introduction: The Telephone Directory Market in the U.K.; Directory Publishers in the U.K.; Key Publishers; Table 4.14.1: Directory Market in the United Kingdom, 2010-2013; Table 4.14.2: Telephone Directory Market in Relation to the Economy, 2011; Table 4.14.3: Telephone Directory Publishers in the United Kingdom, 2011
Chapter 5: Pacific Rim: Introduction: The Telephone Directory Market in the Pacific Rim; Online Evolution; Telephone Directory Revenue Per Capita; Telephone Directory Advertising in Relation to All Advertising; Table 5.1: Directory Revenue, Online Share in the Pacific Rim, 2010-2013; Table 5.2: Share of Pacific Rim Market by Publisher, 2011; Table 5.3: Regional Market Overview: Pacific Rim; Table 5.4: The Advertising Industry in the Pacific Rim, 2011
Chapter 5: Section 5.1: Australia: Introduction: The Telephone Directory Market in Australia; Directory Publishers in Australia; Table 5.1.1: Directory Market in Australia, 2010-2013; Table 5.1.2: Telephone Directory Market in Relation to the Economy, 2011; Table 5.1.3: Telephone Directory Publishers in Australia, 2011
Chapter 5: Section 5.2: Japan: Introduction: The Telephone Directory Market in Japan; Directory Publishers in Japan; Table 5.2.1: Directory Market in Japan, 2010-2013; Table 5.2.2: Telephone Directory Market in Relation to the Economy, 2011; Table 5.2.3: Telephone Directory Publishers in Japan, 2011
Chapter 5: Section 5.3: New Zealand: Introduction: The Telephone Directory Market in New Zealand; Directory Publishers in New Zealand; Table 5.3.1: Directory Market in New Zealand, 2010-2013; Table 5.3.2: Telephone Directory Market in Relation to the Economy, 2011; Table 5.3.3: Telephone Directory Publishers in New Zealand, 2011
Chapter 5: Section 5.4: Singapore: Introduction: The Telephone Directory Market in Singapore; Directory Publishers in Singapore; Table 5.4.1: Directory Market in Singapore, 2010-2013; Table 5.4.2: Telephone Directory Market in Relation to the Economy, 2011; Table 5.4.3: Telephone Directory Publishers in Singapore, 2011
Chapter 6: Asia: Introduction: The Telephone Directory Market in Asia; Online Evolution; Telephone Directory Revenue Per Capita; Telephone Directory Advertising in Relation to All Advertising; Table 6.1: Directory Revenue, Online Share in Asia, 2010-2013; Table 6.2: Share of Market by Publisher in Asia, 2011; Table 6.3: Regional Market Overview: Asia; Table 6.4: The Advertising Industry in Asia, 2011
Chapter 6: Section 6.1: China: Introduction: The Telephone Directory Market in China; Directory Publishers in China; Table 6.1.1: Directory Market in China, 2010-2013; Table 6.1.2: Telephone Directory Market in Relation to the Economy, 2011; Table 6.1.3: Telephone Directory Publishers in China, 2011
Chapter 6: Section 6.2: Hong Kong: Introduction: The Telephone Directory Market in Hong Kong; Directory Publishers in Hong Kong; Table 6.2.1: Directory Market in Hong Kong, 2010-2013; Table 6.2.2: Telephone Directory Market in Relation to the Economy, 2011; Table 6.2.3: Telephone Directory Publishers in Hong Kong, 2011
Chapter 6: Section 6.3: India: Introduction: The Telephone Directory Market in India; Directory Publishers in India; Table 6.3.1: Directory Market in India, 2010-2013; Table 6.3.2: Telephone Directory Market in Relation to the Economy, 2011; Table 6.3.3: Telephone Directory Publishers in India, 2011
Chapter 6: Section 6.4: South Korea: Introduction: The Telephone Directory Market in South Korea; Directory Publishers in South Korea; Table 6.4.1: Directory Market in South Korea, 2010-2013; Table 6.4.2: Telephone Directory Market in Relation to the Economy, 2011; Table 6.4.3: Telephone Directory Publishers in South Korea, 2011

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