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Audiobooks in America: Trends and Market Details 2012

Simba Information - Reports
December 7, 2011
200 Pages - SKU: CURP6235891

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Audiobooks in America: Trends and Market Details 2012 compiles the most recent data from Experian Simmons and augments it with Simba's proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn't just show trend information regarding the number of adults buying and how many titles they're buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just all book buyers, but the general population as well.

This report also uncovers audiobook buyers' thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population. Audiobooks in America: Trends and Market Details 2012 provides a definitive picture of the buyers audiobook publishers need to be targeting.

If you have a stake in the future of the audio market, you can't afford to be without this resource.

Additional Information

Stamford, CT - January 4, 2012 - The pool of potential audiobook users is technologically savvy and made up of consumers who are mostly well educated, finds a new study by media research and forecast firm Simba Information. They also spend a good amount of time in their cars and exercise frequently, and chances are excellent they are already carrying a device from which they can not only purchase audiobooks, but also consume them.

Simba Information, the media research and forecast firm behind Trends in Trade Book Retailing and the Trade E-Book Publishing report series, has released a new stand-alone report, Audiobooks in America, Trends and Market Details 2012, which provides a comprehensive review of the audiobook consumer and offers publishers and authors a vital tool to 'know thy consumer.' And for publishers to find a way to communicate the value of audiobooks and build a mechanism of discovery and consumption, they will need to gain a deep understanding of their potential customers.

"There's a difference between waiting to be fed and cooking your own food," said Michael Norris, senior analyst of Simba Information's Trade Books Group, commenting on the report. "It's clear the audiobook industry has been waiting to be fed, and this report demystifies a lot of the great ingredients that make up the spoken word industry, starting with the consumer."

With a thorough demographic and psychographic overview of audiobook buyers created by compiling data from Experian Simmons, Audiobooks in America shows that the "ingredients" to sell audio titles to a wider audience are already there: audio buyers tend to be more affluent and tech-savvy than the average consumer-and they have a different relationship with content and with their cell phones than most people. The report not only breaks these differences down, but offers ways for publishers and retailers (both online and physical stores) to use them to their advantage.

Audiobooks in America, Trends and Market Details 2012 shows the adoption trends of physical audio and digital audio, the book purchasing habits of the audiobook buyer, preferred retailing channels, psychographic analyses of audio buyers compared with other book buyers and the general population, and more.

Table of Contents
Methodology
Chapter 1: Introduction: Introduction; Table 1.1: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers; Table 1.2: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers, Fall 2007- Spring 2011
Chapter 2: Demographics of the Audiobook Buyer: Gender; Age Group; Race/Ethnicity; Geographic Region; Educational Attainment; Employment Status; Designated Market Areas (DMAs); Employed Adults in Household; Household Income; Marital Status; People in Household and Adults in Household; Children in the Household; Age of Children in the Household; Type of Residence; Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Gender; Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age; Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Race; Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Region; Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Education Level Attained; Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employment Status; Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by DMAs; Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employmed Adults in Household; Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Household Income; Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Marital Status; Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of People in Household; Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Adults in Household; Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by No. of Children in Household; Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age of Children in Household; Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Type of Residence
Chapter 3: Format, Purchasing and Retailing Trends: The Adoption Trend of Digital Audio; Audio Consumers and Other Book Purchasing Habits; Retailing Trends; Table 3.1: Downloaded Audiobooks Compared to Physical Audiobooks (July 2009-July 2011; Table 3.2: Net Sales of Audiobooks; Table 3.3: Overview of Book Purchasing Population (U.S. Adults): Types of Books Purchased; Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months; Table 3.5: Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months; Table 3.6: Overview of Book Purchasing Population (U.S. Adults): No. of Paperback Titles Purchased in Last 12 Months; Table 3.7: Overview of Book Purchasing Population (U.S. Adults): Multiple Book Buyers; Table 3.8: Audiobook Performance on Compact Disc in the Last 12 Months at Your Store; Table 3.9: Audiobook Performance on Cassette in the Last 12 Months at Your Store; Table 3.10: Overview of Book Purchasing Population (U.S. Adults): Retail Locations; Table 3.11: Overview of Book Purchasing Population (U.S. Adults): Audiobook Buyers: Books Bought as Gifts
Chapter 4: Overview of Audio Population: Psychographic Details: Involvement with Social Media; Audiobook Buyers Involvement with Other Media; Audiobook Buyers and the Internet; Audiobook Buyers and High Tech; Audiobook Buyers and Cell Phones; Shopping and Consumer Behavior; Audiobook Buyers and Receptivity to Advertising; Audiobook Buyers and Automobiles; Audiobook Buyers and Other Travel; Looking Ahead; Table 4.1: Overview of Book Purchasing Population: General Attitudes: Any Agree; Table 4.2: Overview of Book Purchasing Population: Psychographic Scale: Health and Image Leader; Table 4.3: Overview of Book Purchasing Population: Involvement with Social Media: Any Agree; Table 4.4: Overview of Book Purchasing Population: Psychographic Scale: Newspaper and Radio Involvement; Table 4.5: Overview of Book Purchasing Population: Psychographics Scale: Television and Magazine Involvement; Table 4.6: Overview of Book Purchasing Population Internet Life: Any Agree; Table 4.7: Overview of Book Purchasing Population: Psychographic Scale: Internet Activity; Table 4.8: Overview of Book Purchasing Population: Psychographic Scale: News Seeking; Table 4.9: Overview of Book Purchasing Population: Psychographic Scale: Research/Information Gathering; Table 4.10: Overview of Book Purchasing Population: High Tech: Any Agree; Table 4.11: Overview of Book Purchasing Population: Psychographic Scale: Early Adopter; Table 4.12: Overview of Book Purchasing Population: Psychographic Scale: Tech Shy; Table 4.13: Overview of Book Purchasing Population Cell Phones: Any Agree; Table 4.14: Overview of Book Purchasing Population: Psychographic Scale: Traditional Mobile Use; Table 4.15: Overview of Book Purchasing Population: Psychographic Scale: Focus on Mobile Features; Table 4.16: Overview of Book Purchasing Population Shopping Behavior: Any Agree; Table 4.17: Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree; Table 4.18: Overview of Book Purchasing Population Advertising: Any Agree; Table 4.19: Overview of Book Purchasing Population: Psychographic Scale: Advertising Receptivity; Table 4.20: Overview of Book Purchasing Population: Psychographic Scale: Advertising Negativity; Table 4.21: Overview of Book Purchasing Population Advertising - Attitudes on Product Placement: Strongly Agree; Table 4.22: Overview of Book Purchasing Population Advertising Outside the Home Noticed in the Past 30 Days; Table 4.23: Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree; Table 4.24: Overview of Book Purchasing Population Travel: Strongly Agree; Table 4.25: Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago; Table 4.26: Overview of Book Purchasing Population: Psychographic Scale: Financially Better/Worse for Next 12 Months; Table 4.27: Overview of Book Purchasing Population: Psychographic Scale: Outlook on American Economy
Chapter 5: Conclusions

Audiobooks in America: Trends and Market Details 2012

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