From 2002, when EMR began its tracking of the supplemental educational product market’s size and growth pattern, through 2005, this segment increased each year, averaging 5.2%year-to-year improvement. Since then it has been a roller coaster ride, with the industry reporting sales gains in 2007, 2010, and 2013, and sales declines in 2006, 2008, and 2009, and an essentially flat market in 2011 and 2012.As a result of these swings, the average market movement over the most recent six full calendar years (2008-13) has averaged -0.9%.
Fast forward to 2014, and now it appears that things are changing in a very positive direction, with reasonable prospects for the supplemental products market to return to the steady year-to-year growth pattern it recorded in the early 2000’s.
The fact that the overall market size in 2013 was $15.26 billion, an increase of 3.5% compared to 2012was good news. The fact that the consensus sales growth estimate for 2014, made by the 86 responding companies,was 6.3% is better news. And a closer inspection of this year’s survey data paints an even rosier picture than that.