Home > Back to Publisher > Report Information

Publishing for the PreK-12 Market 2011-2012

Simba Information - Reports
August 17, 2011
209 Pages - SKU: CURP6059301

Abstract Table of Contents Search inside this report Related Reports

Publishing for the PreK-12 Market 2011-2012 is Simba Information's premier resource for expert analysis of the highly competitive PreK-12 school market. Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials, tools and services most in demand in the school market.

The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market-all available from Simba Information in a single-source format in this completely updated annual report. Continuing to follow how technology is-or is not-being incorporated in the school market and how it is changing business models of publishers and providers of instructional and ancillary services will be emphasized this year, along with information on specific threats and opportunities.

Topics in Publishing for the PreK-12 Market 2011-2012 include:

Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books
Drivers of segment growth
Impact of emergent technologies, including digital textbooks and digital learning environments
Exclusive textbook adoption information
Leading publishers by market segment
Analysis of landscape metrics: funding, policy and enrollment
The impact of mergers, acquisitions and partnerships,
Market segment projections through 2014
Detailed profiles of leading providers of instructional materials and services

Companies profiled in this report include:

Archipelago Learning
Cambium Learning Group
Carnegie Learning Inc.
EMC/Paradigm Publishing Co.
Goodheart-Willcox
Haights Cross Communications
Houghton Mifflin Harcourt
K12 Inc.
McGraw-Hill Education (The McGraw-Hill Cos.)
Pearson Education
Peoples Education
Renaissance Learning
Scantron Corp.
Scholastic Corp.
School Specialty
Scientific Learning Corp.
Weekly Reader (Reader's Digest Association)

Publishing for the PreK-12 Market 2011-2012 is the essential market and business intelligence for publishers, technology providers, editors, marketers, business development, sales and investment professionals who need to understand the strategies driving the educational publishing industry currently and in the coming years.

Additional Information

Digital Drives Highly Competitive PreK-12 School Market

Stamford, CT - August 30, 2011 - Navigating the highly competitive PreK-12 landscape reveals digital is the key for future growth, as budget constraints and slowing adoption programs are pushing schools to seek more cost-effective solutions. According to a recent report published by education market research firm Simba Information, the digital courseware segment will drive the PreK-12 school market, growing 34% to $1.43 billion by 2014.

With funding under the federal stimulus program coming to a halt, school budgets, already contracted from the recession, are looking for cost-effective digital materials as solutions to keeping instructional materials up-to-date. According to the report, a pro-tech administration in Washington has placed emphasis on innovation and personalized learning, re-igniting the drive to digital.

"Schools are focusing on software because they can update existing programs easily, provide differentiated learning and federal policy supports the implementation," said Kathy Mickey, senior analyst at Simba Information. "This was just seen in Texas schools this year, when they purchased only digital supplemental science materials for grades 5-8."

Benefitting from the shift to digital courseware, notable companies Archipelago Learning and Renaissance Learning have seen sales grow 37.1% and 7.1% respectfully, in 2010. As school leaders address new digital products, services and platforms, leading publishers have responded; Houghton Mifflin Harcourt, for example, continues to spend 50% of its development investments on digital materials.

"With the emphasis on digital purchasing from both school and the government leaders, funding can be spent not only on textbooks, but on hardware and software as well," noted Mickey. "This trend has created a more competitive environment for publishers."

The report, Publishing for the PreK-12 Market 2011-2012 is a navigation tool for the highly competitive PreK-12 publishing industry, providing market data and projections for the entire school market industry, segmented by textbooks, print supplements, state-level tests, courseware, modular software, manipulatives, trade books, video and magazines. In addition, it profiles several companies, including McGraw-Hill, Pearson, Haights Cross, K12 Inc., Scholastic, Scantron, School Specialty and many more.

Table of Contents
Methodology
Executive Summary
Chapter 1: Industry Size and Structure: Introduction; Instructional Materials Sales Slip in 2010; Electronic Media Projected to Continue to Gain Share in 2011; Houghton Mifflin Harcourt Leads Simba’s PreK-12 Publisher Index; Renaissance Learning Returns to Top of operating Performance Index; Table 1.1: Sales of Print & Electronic Media to the U.S. PreK-12 School Market, 2009-2011P; Table 1.2: Market Share of Media Used in U.S. Classrooms, 2011P; Table 1.3: Simba Information’s PreK-12 U.S. Publisher Index, 2009 vs. 2011P; Table 1.4: Publisher Operating Performance Index, 2010 vs. 2009
Chapter 2: Enrollment and Demographics: Introduction; Public School Enrollment on the Rise; Decline for Private Enrollment; Charter School Enrollment on the Rise; Enrollment Grows in the West and South; Fastest Growing Counties for K-12 Enrollment; High Poverty Schools Are a Target; Schools Growing More Diverse; Special Needs Students Are a Growing Population; State Funded PreK Grows Slowly; Table 2.1: Total Public PreK-12 Enrollment, 2009-2020P; Table 2.2: Total Private PreK Enrollment, 1999-2009; Table 2.3: Growth in Public Charter School Enrollment; Table 2.4: States Experiencing Largest Enrollment Increases, 2010-2011 vs. 2009-2010; Table 2.5: Projected Public School 2019 Enrollment by State with Percent Change from 2011; Table 2.6: 25 Counties with Largest Enrollment Increases, 2010-2011; Table 2.7: Poverty Rates of 5-17 Year-Olds in 50 Largest School Districts, 2008; Table 2.8: 25 Districts with Highest Number LEP/ELL Students; Table 2.9: 25 Districts with Highest Number IEP Students; Table 2.10: Preschool Enrollment & Percent of Children Enrolled, 2009-2010
Chapter 3: Funding: Introduction; Funding Comes Federal, State and Local; 2011 Budget Maintained Educational Funding Levels; 2012 Budget Proposed, Changes Likely; Title I Helps Low-Achieving Students in High Poverty Areas; Race to the Top Becomes Budget Line; School Improvement Grants Offer Opportunities; Tapping Special Education Funding; Stimulus Dollars Almost Spent; State Level Funding is Volatile; Big Budget Challenges in Big States; Preschool Spending Also Cut; Average State Per Pupil Spending on Instructional Materials is $250; Table 3.1: Department of Education Discretionary Spending, FY2010-FY2012P; Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2010-2012P; Table 3.3: 50 Largest Title I Allocations to LEAs, FY2010; Table 3.4: Race to the Top 2nd Round Grant Winners; Table 3.5: School Improvement Grant Allocations, 2010-2012P; Table 3.6: Federal Grants to States for Special Education, FY2011P; Table 3.7: Percent of Stimulus Money Spent by State; Table 3.8: Fiscal 2012 Shortfalls as a Percent of Fiscal 2011 Budget; Table 3.9: Preschool Enrollment & Est. Spending Per Child, 2009-2010; Table 3.10: Instructional Materials Expenditures by State, 2008-2009
Chapter 4: Policy Trends: Introduction; Reauthorization of ESEA Remains Pending; Focus of Common Core State Standards Is on Assessments; PARCC Revises Assessment Model; Private Philanthropy Tapping Common Core Initiative; Table 4.1: Race to the Top Assessment Grant Recipients
Chapter 5: Textbook Adoptions: Introduction; Adoptions Help Textbook Sales in 2010; Reading and Mathematics Lead Disciplines in Sales; Elementary Sales Widen Gap with Secondary Sales in 2009; Textbook Market: Adoption States and Open Territories; 50-50 Split Tilts Toward Adoption States; Houghton Mifflin Harcourt Leads 2010 Adoption Scorecard; iPads are Among Disrupters in Textbook Industry; Table 5.1: Textbook Shares of Instructional Media Used in U.S. Classrooms, 2009 vs. 2010; Table 5.2: Top 10 Disciplines For Elementary Instructional Materials, 2009; Table 5.3: Top 10 Disciplines For Secondary Instructional Materials, 2009; Table 5.4: Elementary and Secondary Instructional Materials Sales, 2009 Top 10 States; Table 5.5: Textbook Adoption States; Table 5.6: Instructional Materials Sales, Adoption States vs. open Territory States, 2005-2010; Table 5.7: Simba Information’s Adoption Scorecard, 2010; Table 5.8: Changes to Texas ‘Textbook’ Adoption Process; Table 5.9: Approved Publishers in 2011 Florida K-12 Science Adoption
Chapter 6: Supplementary Materials: Introduction; Schools Equipped for Electronic Supplementals; Print Supplements Still a Substantial Market; Scholastic Tops Supplemental Publisher List; Future of Supplementals; Table 6.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2009-2011P; Table 6.2: Simba Information’s Supplemental Publisher Index, 2009-2011
Chapter 7: Outlook and Forecast: Introduction; PreK-12 Market Searches for Growth; Table 7.1: Sales Forecast of Key Instructional Materials used in U.S. Classrooms, 2010-2014P
Company Profiles: Archipelago Learning; Cambium Learning Group; Carnegie Learning Inc.; EMC/Paradigm Publishing Co.; Goodheart-Willcox; Haights Cross Communications; Houghton Mifflin Harcourt; K12 Inc.; McGraw-Hill Education (The McGraw-Hill Cos.); Pearson Education; Peoples Education; Renaissance Learning; Scantron Corp.; Scholastic Corp.; School Specialty; Scientific Learning Corp.; Weekly Reader (Reader’s Digest Association)

Publishing for the PreK-12 Market 2011-2012

Share this report

Other tasks

Research Assistance

Related Markets

Education Publishing Reports

Free Alert Me service