Publishing for the PreK-12 Market 2010-2011


July 21, 2010
209 Pages - SKU: CURP2523111
Attention: There is an updated edition available for this report.
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Publishing for the PreK-12 Market Forecast 2010-2011 from Simba Information is the premier resource for expert analysis of the highly competitive $8 billion-plus PreK-12 school market.

Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials and services most in demand in the school market.

The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market-all available from Simba Information in a single-source format in this completely updated report.

A particular focus of this all new report is how technology is-or is not-being incorporated in the school markets and how it is changing business models of publishers and providers of instructional and ancillary services.

Topics in Publishing for the PreK-12 Market Forecast 2010-2011 include:

  • Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books,
  • Drivers of segment growth,
  • Impact of emergent technologies, including digital textbooks,
  • Simba Information's exclusive Textbook Adoption Scorecard,
  • Leading publishers by market segment,
  • Analysis of landscape metrics: funding, policy and enrollment,
  • The impact of mergers, acquisitions and partnerships,
  • Market segment projections through 2013,
  • Detailed profiles of leading providers of instructional materials and services.

Publishing for the PreK-12 Market Forecast 2010-2011 is essential market and business intelligence for publishers, technology providers, editors, marketers, business development, sales and investment professionals who need to understand the strategies driving the educational publishing industry currently and in the coming years.



Additional Information

PreK-12 School Instructional Materials Market to Grow Modestly at 2.2% in 2010, New Simba Report Finds

Increasing student enrollment, an improved textbook adoption calendar and high demand for technology are expected to drive growth in instructional materials for the school market up a modest 2.2% to an estimated $8.3 billion in 2010, according to “Publishing for the PreK-12 Market, 2010-2011,” the newest strategic market report from media forecast and analysis firm Simba Information.

“The recession and a pro-tech administration in Washington have created a receptive climate for growth in technology use in schools, and to the degree that schools are spending again on instructional materials, they are investing in technology,” said Kathy Mickey, senior analyst/managing editor of Simba’s Education Group. “Technology is becoming strategic for educators who are adapting curriculums to new Common Core State Standards, measuring student progress on an ongoing basis or turning around the worst-performing schools.”

With its familiar and useful format, “Publishing for the PreK-12 Market, 2010-2011” is an annual benchmark for taking the pulse of the U.S. school market for instructional materials. The report examines the changing dynamics of the school market, providing new insight into:

  • Estimated sales and market share by categories of instructional materials;
  • Historical instructional material sales trends and projections through 2013;
  • Which publishers and technology providers grew in 2009 and why;
  • Student enrollment and demographic projections;
  • Funding and policy overview with a focus on growth-driving programs;
  • Exclusive state textbook adoption publisher and best-seller indexes for 2009;

“Publishing for the PreK-12 Market, 2010-2011” also provides 20 profiles of leading publishers and providers of instructional materials, tools and services with Simba’s exclusive analysis of how they expect to capitalize on opportunities in the coming years.

Additional information about the report, and how to order it, can be found at https://www.simbainformation.com/pub/2523111.html


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