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College Publishing Market Forecast 2011-2012

Simba Information - Reports
November 3, 2011
157 Pages - SKU: CURP6059459

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Countries covered: United States

Simba Information's College Publishing Market Forecast 2011-2012 is the most up-to-date business information and market trends resource providing a complete view of the higher education market in the U.S. in a single-source format.

This newly updated report provides a complete analysis of market conditions and industry initiatives for the higher education instructional materials market. A key feature of the report is Simba's partnership with R.R. Bowker PubTrack Higher Education to provide the most up-to-date retail sales data of books in the U.S. college market, broken down by publisher, disciplines and new and used titles.

Topics in College Publishing Market Forecast 2011-2012 include:

Market size by media segment: textbooks (new and used), multimedia materials and tools
Drivers of segment growth
Impact of emergent technologies, including digital tablets and other devices and e-textbooks
Sales data by discipline
In-depth assessment of the key community-college and for-profit career-college markets
Analysis of landscape metrics: funding, policy and enrollment
Developing trends in distribution
Market segment projections through 2014
Detailed profiles of leading providers of instructional materials and services

Additional Information

Stamford, CT - November 16, 2011 - Higher education market forces and college publishers are reshaping the instructional materials world through offerings of digital content, tools and services that can stand alone or enhance the value of a textbook. In its latest report, publishing and media forecast firm Simba Information finds the U.S. market for multimedia materials in higher education will grow 48.4%, topping $1 billion by the end of 2011.

Multimedia materials include a range of content, tools and services from homework assignments and assessments to downloadable lectures, website access for students, e-textbooks and teaching aids for instructors. According to the report, multimedia sales not only help drive new textbook sales, they are also carving out their own segment in the college market.

"Publishers are seeing increased competition from used and rental book sales, which have a better price point from the students' perspective," said Kathy Mickey, senior Simba Information analyst and author of the report. "Although textbooks remain the largest revenue stream for publishers, the multimedia materials segment is where they can expect to compete against the used and rental textbook sellers."

Among publishers, Cengage Learning's curriculum solutions Aplia (homework assistance) and SAM (skills-assessment assistance) experienced more than 20% growth in a 12-month period. Pearson's MyLabs series is a well established must-have on college campuses, and John Wiley & Sons is preparing to launch a more interactive version of its learning platform WileyPLUS.

"Publishers are seeing double-digit growth across the board with multimedia materials," added Mickey. "Pearson so far has reported the highest percentage of revenue from products tied to digital solutions and services, nearing half of their global education revenue."

The report, College Publishing Market Forecast 2011-2012, provides data for the higher education publishing market, dividing segments by new and used textbooks and multimedia materials. It defines the revenue of leading publishers, explores current market trends and provides in-depth market data and analysis for e-textbooks. It also provides data on student funding and enrollment and forecasts all data through 2014.

Table of Contents
Methodology
Executive Summary
Chapter 1: Size and Structure: Introduction; College Books Account for 27% of Book Publishing Universe; Key Media in the College Classroom; Top 10 Publishers Account for 84% of College Market; Table 1.1: Growth in College Textbook Net Sales, 2000-2010 CAGR=7%; Table 1.2: Domestic College Instructional Materials Sales in Comparison to Other Publishing Categories, 2008-2010; Table 1.3: New Textbooks vs. Used Textbooks in the U.S., 2009-2011P; Table 1.4: Share of Media Used in U.S. College Classrooms, 2011P; Table 1.5: Average Textbook Price Comparison, New vs. Used, Academic Years, 2006-2010; Table 1.6: Simba Information’s College Publisher Index, 2009-2010
Chapter 2: Enrollment: Overview; Enrollment by Age; Enrollment by Gender; Diversity on the Campus; Full-Time vs. Part-Time Enrollment Changes; Public vs. Private Enrollment; Degree Distribution Shifts; Where the Students Will Come From; Table 2.1: Total Enrollment in Higher Education, 1994-2019P; Table 2.2: College Enrollment by Age, 1994-2019P; Table 2.3: Total Enrollment in Higher Education by Gender, 1994-2019P; Table 2.4: U.S. Enrollment Numbers by Race, 1994-2019P; Table 2.5: Total Higher Education Enrollment by Enrollment Status, 1994-2017P; Table 2.6: Fall 2009 Enrollment by Institutional Type; Table 2.7: Degrees Conferred, 1994-2019P; Table 2.8: Public High School Graduates, 2007-2008; Table 2.9: Public High School Graduates, 2017-2018P
Chapter 3: Funding: Introduction; Tuition and Total Cost; Aid makes a Difference; Various Financing Options Available; Federal Government Addresses Affordability; Pell Grants Important Part of Federal Funding; More Focus on Community College; States Face Financial Issues; Table 3.1: Average Tuition and Fee Charges; Table 3.2: Higher Education Financial Aid, 1998-1999, to 2009-2010; Table 3.3: Estimated Federal Aid for Post-Secondary Education, 2012E; Table 3.4: Higher Education Programs FY2010-2012P; Table 3.5: State Appropriations to Higher Education, FY2009-2011
Chapter 4: Textbooks: Introduction; eTextbooks Expand of Format Offerings; Open Educational Resources Jockey for Position; Ten Publishers Command 69.2% of New Units Sold; Math Course Accounted for the Most Textbook Sales in 2010; Most Improved Vacational-Tech, Greatest Drop: Museum Studies; In 9 Leading Disciplines, Pearson Holds Leadership in 7; Table 4.1: New and Used Book Sales at College Retail, 2008-2010; Table 4.2: Reed College iPad Pilot Findings; Table 4.3: Book Sales: New, Used and eTexts, 2009-2011P; Table 4.4: Leading Publishers by New Units, 2010 vs. 2009; Table 4.5: Top 20 Disciplines for Textbook Sales, 2010 vs. 2009; Table 4.6: Unit Sales Patterns, 2010; Table 4.7: Mathematics - Leading Publishers, 2010; Table 4.8: English - Leading Publishers, 2010; Table 4.9: Biological Sciences - Leading Publishers, 2010; Table 4.10: Psychological - Leading Publishers, 2010; Table 4.11: Education - Leading Publishers, 2010; Table 4.12: Accounting - Leading Publishers, 2010; Table 4.13: History - Leading Publishers, 2010; Table 4.14: Foreign Languages and Literature - Leading Publishers, 2007; Table 4.15: Chemistry - Leading Publishers, 2010
Chapter 5: Multimedia Materials: Introduction; Technology Market Expanding; Cengage Learning Probes Market with mind Tap; McGraw-Hill Invests in Technology; Wiley looks for Stronger Tech Component; Pearson, Blackboard Take a Page from OER and Tap the Cloud; Mobile Moves onto Campuses; Table 5.1: Multimedia Market Share, 2009-2011P
Chapter 6: Marketing & Distribution: Overview; What Students Pay; What Textbooks Cost; College Stores Still First Stop; Online Purchasing of Materials Grow; Social Media has an Impact; Used Texts: Wanted, but Limited; Textbook Rental Options on the Rise; Drivers Toward Digital Content; Learning Management Systems Play a Role; EReaders and Apps; Digital Licensing Programs Launch; Digital Licensing Pricing Being Worked Out; Table 6.1: Total College Store Market; Table 6.2: Increase in Median Sales Made Online
Chapter 7: Forecast and Conclusions: Overview; Mobile and Modular; Multimedia Materials Show Growth; Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2010-2014; Table 7.2: Sales Forecast of E-Textbooks, 2010-2014
Profiles of Leading College Textbook Distributors and Retailers: Barnes & Noble College Booksellers; Blackboard; Cengage Learning; Chegg.com; Follett Corp.; McGraw-Hill Education (The McGraw-Hill Cos. Inc.); Nebraska Book Co.; Pearson Education; John Wiley & Sons

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College Publishing Market Forecast 2011-2012

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