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Business of Consumer Book Publishing 2011

Simba Information - Reports
July 21, 2011
256 Pages - SKU: CURP6059275

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Countries covered: United States

Business of Consumer Book Publishing 2011 is the latest edition of the venerable market intelligence report for the U.S. trade book publishing industry. This all-new edition contains the valuable consumer book information leading publishers, printers and retailers have come to rely on year after year.

As with past editions, Simba presents:

A multi-year analysis of three major bestseller lists.
Profiles of 20 leading publishers.
Simba's signature strategic examination of 17 major subject categories (with a 5-year statistical analysis showing the growth of each), and an overall discussion of which ones are the likeliest candidates for growth in print and/or digital forms.
Projections and insights on what categories will both drive and hamper market expansion.
Fresh analysis and perspective about critical trends facing trade book publishers today, including the growing influence of e-books and the Internet on all parts of the publishing process, the challenge to encourage reading in a society increasingly pressed for time, and volatile pricing trends.

Once again, Business of Consumer Book Publishing 2011 features coveted demographic information, compiled from Experian Simmons' trusted National Consumer survey which determines exactly who's buying the books and where they are buying them. This isn't a survey of just consumers who buy books, but rather an independent analysis of the entire population, allowing buyers of this report to understand how everyone sees books, not just how 'readers' see them.

Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:

Art
Biography
Business
Classic literary fiction
Computers/technology books
Cookbooks
Graphic novels
Health & fitness
Mystery
Political commentaries/current events
Reference
Religious/inspirational
Romance
Science fiction/fantasy
Self-help
Sports
Travel

We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis-whether they're preparing a strategic presentation, benchmarking their company's performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

Business of Consumer Book Publishing 2011 is the 'state of the industry' report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what's next in this challenging industry.

Additional Information

Despite Overall Decline in Trade Books, Science Fiction/Fantasy Will Grow 3.4% in 2011

Stamford, CT - July 26, 2011 - Representing just 6% of the total trade book market, the science fiction/fantasy segment will grow 3.4% in 2011, reaching $578.6 million, despite the overall market's expected 5.2% decline. According to a report published by media and publishing forecast firm Simba Information, the science fiction and fantasy categories experienced double-digit increases in title output, along with stronger ratings on the consolidated bestseller list in 2010.

According to the report, the science fiction/fantasy segment is gaining market share, adding half a percent in 2011 compared to 2010, as it more than triples its 1% growth rate from the past two years.

"The sci-fi/fantasy segment has been a stable growth segment for the past few years," notes Michael Norris, Simba Information's senior trade analyst. "Since the book market took a big hit in 2007, it has been inching closer to its previous high-point."

Title output for fantasy rose sharply to 6,389 titles, growing 14.6%, followed by science fiction with 3,714 titles, growing 10.1% in 2010. Simba's report, which uses a consolidated bestseller list comprised of ratings from USA Today, The New York Times and Publisher's Weekly, finds science fiction performed strongly on the list with 76 titles by 58 authors, while fantasy held 321 titles by 192 authors, although its success was led by the Twilight Saga.

"Even though a lot of titles are hit or miss with audiences, both as books and as media tie-ins, there will continue to be a thirst for this segment of fiction for the foreseeable future," added Norris.

Simba's report, Business of Consumer Book Publishing 2011, details the overall market for trade books, segmented by 18 major categories including health & fitness, romance, self-help, science fiction/fantasy and others. It includes demographic and psychographic information on the average book buyer, along with company profiles of the leading publishers including Penguin Group, Macmillan and Random House.

Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of the U.S. Consumer Book Market: Introduction; Trade Industry Performance: Then and Now; AAP: Muted Performance in 2010; Leading U.S. Consumer Book Publishers; Table 1.1: E-Book and Paperback Consumption, 2010; Table 1.2: Growth of Consumer Book Publishing Industry, 2008-2011P; Table 1.3: Domestic Net Sales of Consumer Books by Book Type, 2009-2010; Table 1.4: Consumer Book Publishers, U.S.-Only Revenue Growth, 2009E-2011P
Chapter 2: Current Trends in Consumer Book Publishing: Introduction; Fewer Are Buying; Fewer Adults Buying Books as Gifts; Bestselling Authors Expanding Their Reach; Media Tie-Ins and Popular Culture Feeding Books; E-Books Sales Cannibalizing Print As Fragmentation Continues; Retailing Landscape Still Shifting in a Way Publishers Won’t Like; Internet Content Continuing to Gnaw the Industry; Piracy Risks Abound; List Prices of Traditional Books Staying Mostly Steady; Profits Among Leading Trade Publishers; Mergers & Acquisitions: Quiet on Publishers Side, Noisy Elsewhere; New Imprints and Business Expansion; New Imprints and Business Expansion; 2010 Bestsellers; Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months; Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Bought Book(s) as Gifts; Table 2.3: Average Titles Per Author on Lists, 2006-2010; Table 2.4: Fiction List Price Overview (Q1 2007 to Q1 2011); Table 2.5: Nonfiction List Price Overview (Q1 2007 to Q1 2011); Table 2.6: Publishers’ Profitability, 2010 vs. 2009; Table 2.7: Number of New Titles on Lists, January-December 2008; Table 2.8: Total New Titles by Class, January-December 2008; Table 2.9: Top 50 New Titles, January-December 2010; Table 2.10: Best Performing Books, 2006-2010; Table 2.11: Total Number of Titles on lists, January-December 2010; Table 2.12: Top 15 Titles, January-December 2010; Table 2.13: Best Performing Authors, 2006-2010; Table 2.14: Top 50 Authors, January-December 2010; Table 2.15: Best Performing Imprints, 2006-2010; Table 2.16: Top 50 Imprints, January-December 2010; Table 2.17: Best Performing Categories, 2006-2010; Table 2.18: Top 50 Categories, January-December 2010; Table 2.19: Average Weeks on Lists, 2006-2010; Table 2.20: Average Titles per Imprint, 2006-2010; Table 2.21: Top 20 Titles, New York Times, January-December 2010; Table 2.22: New to Database, January 2010-January 2011
Chapter 3: Trade Book Publishing: Category Analysis: Introduction; Category Performance; General Title Output; Estimated and Projected Size of Select Consumer Categories; Art Books; Five-Year Art Book Trends: Format, Segment, Performance; Size of the Art Book Category and Title Output; Biographies; Five-Year Biography Book Trends: Format, Segment, Performance; Size of the Biography Book Category and Title Output; Business Books; Five-Year Business Book Trends: Format, Segment, Performance and Key Publishers; Size of the Business Book Category and Title Output; Classic Literary Fiction; Classic Literary Fiction Five Year Trends; Size of the Classic Literary Fiction Market and Title Output; Computer/Technology Books; Computer/Technology Trends: Format, Segment, Performance and Key Publishers; Size of the Computer Book Market and Title Output; Cookbooks; Five-Year Cookbook Trends: Format, Segment, Performance and Key Publishers; Size of the Cookbook Market and Title Output; Graphic Novels; Five-Year Graphic Novels Trends: Format, Segment, Performance and Key Publishers; Size of the Graphic Novel Market and Title Output; Health & Fitness Books; Five-Year Health & Fitness Trends; Size of the Health & Fitness Book Market Title and Output; Mystery Books; Five-Year Mystery Book Trends; Size of Mystery Book Market Title and Output; Political Commentary/Current Events; Political Commentary Book 5 Year Trends; Size of the Political Commentary/Current Events Book Market & Title Output; Reference Books; Five-Year Reference Book Trends: Format, Segment, Performance and Key Publishers; Size of the Reference Book Market and Title Output; Religious/Inspirational Books; Five-Year Religious Book Trends: Format, Segment, Performance and Key Publishers; Size of the Religious/Inspirational Book Market and Title Output; Romance Books; Five-Year Romance Book Trends: Format, Segment, Performance and Key Publishers; Size of the Romance Book Market and Title Output; Science Fiction/Fantasy Books; Five-Year Sci-Fi/Fantasy Book Trends: Format, Segment, Performance and Key Publishers; Size of the Sci-Fi/Fantasy Book Market and Title Output; Self-Help Books; Five-Year Self-Help Book Trends: Format, Segment, Performance and Key Publishers; Size of the Self-Help Book Market and Title Output; Sports Books; Five-Year Sports Book Trends: Format, Segment, Performance and Key Publishers; Size of the Sports Book Market and Title Output; Travel Books; Five-Year Travel Book Trends: Format, Segment, Performance and Key Publishers; Size of the Travel Book Market and Title Output; Table 3.1: Bookstore Responses: Events Forecast For 2011; Table 3.2: How Bookstores Plan to Stock Different Categories in 2011; Table 3.3: Adult Formats and Their Performance for 2010; Table 3.4: Children’s Formats and Their Performance for 2010; Table 3.5: Title Output by Category, 2009-2010; Table 3.6: Estimated Revenue of Market Categories, 2010; Table 3.7: Estimated Size of Market Categories, 2011; Table 3.8: Five-Year Trend: Art by Consolidated Rating, 2006-2010; Table 3.9: Format and Segment Trends: Art, 2006-2010; Table 3.10: Bestselling Art Books, 2010; Table 3.11: Estimated Size of the Biography Book Market by Revenue, 2007-2011P; Table 3.12: New Biography Titles vs. All New Titles Released, 2006-2010; Table 3.13: Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2006-2010; Table 3.14: Format and Segment Trends: Biographies, 2006-2010; Table 3.15: Top 20 Biography Book Imprints, January-December 2010; Table 3.16: Bestselling Biography Books, 2010; Table 3.17: Estimated Size of the Business Book Market by Revenue, 2007-2011P; Table 3.18: New Business Titles vs. All New Titles Released, 2006-2010; Table 3.19: Five-Year Trend: Business & Economics by Consolidated Rating, 2006-2010; Table 3.20: Format and Segment Trends: Business, 2006-2010; Table 3.21: Top 20 Business Book Imprints, January-December 2010; Table 3.22: Bestselling Business Books, 2010; Table 3.23: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2007-2011P; Table 3.24: New Classic Literary Fiction Titles vs. All New Titles Released, 2006-2010; Table 3.25: Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2006-2010; Table 3.26: Format and Segment Trends: Classic Literary Fiction, 2006-2010; Table 3.27: Top 20 Classic Literary Fiction Book Imprints, January-December 2010; Table 3.28: Top 20 Bestselling Classic Literary Fiction Books, 2009; Table 3.29: Estimated Size of the Computer Book Market by Revenue, 2007-2011P; Table 3.30: New Computer Titles vs. All New Titles Released, 2006-2010; Table 3.31: Estimated Size of the Cookbook Market by Revenue, 2007-2011P; Table 3.32: New Cookbook Titles vs. All New Titles Released, 2006-2010; Table 3.33: Five-Year Trend: Cookbooks by Consolidated Rating, 2006-2010; Table 3.34: Format and Segment Trends: Cookbooks, 2006-2010; Table 3.35: Top 20 Cookbook Imprints, January-December 2010; Table 3.36: Bestselling Cookbooks, 2010; Table 3.37: Estimated Size of the Graphic Novel Market Revenue, 2007-2011P; Table 3.38: New Graphic Novel Titles vs. All New Titles, 2006-2010; Table 3.39: Five-Year Trend: Graphic Novels by Consolidated Rating, 2006-2010; Table 3.40: Format and Segment Trends: Graphic Novels, 2006-2010; Table 3.41: Graphic Novel Imprints, January-December 2010; Table 3.42: Top 20 Bestselling Graphic Novels, 2010; Table 3.43: Estimated Size of the Health & Fitness Book Market by Revenue, 2007-2011P; Table 3.44: New Health & Fitness Titles vs. All New Titles Released, 2006-2010; Table 3.45: Five-Year Trend: Health & Fitness by Consolidated Rating, 2006-2010; Table 3.46: Top 20 Health & Fitness Book Imprints, January-December 2010; Table 3.47: Bestselling Health & Fitness Books, 2010; Table 3.48: Estimated Size of the Mystery Book Market by Revenue, 2007-2011P; Table 3.49: New Mystery Titles vs. All New Titles Released, 2006-2010; Table 3.50: Five-Year Trend: Mystery by Consolidated Rating, 2006-2010; Table 3.51: Format and Segment Trends: Mystery, 2006-2010; Table 3.52: Top 20 Mystery Book Imprints, January-December 2010; Table 3.53: Bestselling Mystery Books, 2010; Table 3.54: Estimated Size of the Political Commentary/Current Events Book Market by Revenue, 2007-2011P; Table 3.55: New U.S. Political Science Titles vs. All New Titles Released, 2006-2010; Table 3.56: Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2006-2010; Table 3.57: Top Political Commentary/Current Events Book Imprints, January-December 2010; Table 3.58: Bestselling Political Books, 2010; Table 3.59: Estimated Size of the Reference Book Market by Revenue, 2007-2011P; Table 3.60: Estimated Size of the Reference Book Market by Revenue, 2007-2011P; Table 3.61: New Reference Titles vs. All New Titles Released, 2006-2010; Table 3.62: Five-Year Trend: Reference by Consolidated Rating, 2006-2010; Table 3.63: Format and Segment Trends: Reference, 2006-2010; Table 3.64: Reference Imprints, January-December 2010; Table 3.65: Bestselling Reference Books, 2010; Table 3.66: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2007-2011P; Table 3.67: New Religious/Inspirational Titles vs. All New Titles Released, 2006-2010; Table 3.68: Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2006-2010; Table 3.69: Format and Segment Trends: Religious/Inspirational, 2006-2010; Table 3.70: Top 20 Religion Imprints, January-December 2010; Table 3.71: Top 20 Bestselling Religious Books, 2010; Table 3.72: Estimated Size of the Romance Book Market by Revenue, 2007-2011P; Table 3.73: New Romance Titles vs. All New Titles Released, 2006-2010; Table 3.74: Five-Year Trend: Romance by Consolidated Rating, 2006-2010; Table 3.75: Format and Segment Trends: Romance, 2006-2010; Table 3.76: Top 20 Romance Imprints, January-December 2010; Table 3.77: Bestselling Romance Books, 2010; Table 3.78: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2007-2011P; Table 3.79: New Science Fiction Titles vs. All New Titles Released, 2006-2010; Table 3.80: New Science Fiction Titles vs. All New Titles Released, 2006-2010; Table 3.81: Five-Year Trend: Science Fiction by Consolidated Rating, 2006-2010; Table 3.82: Five-Year Trend: Fantasy by Consolidated Rating, 2006-2010; Table 3.83: Format and Segment Trends: Science Fiction, 2006-2010; Table 3.84: Format and Segment Trends: Fantasy, 2006-2010; Table 3.85: Top 20 Science Fiction Imprints, January-December 2010; Table 3.86: Top 20 Fantasy Imprints, January-December 2010; Table 3.87: Top 20 Bestselling Science Fiction Books, 2010; Table 3.88: Bestselling Fantasy Books, 2010; Table 3.89: Estimated Size of the Self-Help Book Market by Revenue, 2007-2011P; Table 3.90: New Self-Help Tiles vs. All New Titles Released, 2006-2011; Table 3.91: Five-Year Trend: Self-Help by Consolidated Rating, 2006-2010; Table 3.92: Format and Segment Trends: Self-Help, 2006-2010; Table 3.93: Top 20 Self-Help Imprints, January-December 2010; Table 3.94: Top 20 Bestselling Self-Help Books, 2010; Table 3.95: Estimated Size of the Sports Book Market by Revenue, 2007-2011P; Table 3.96: New Sports Tiles vs. All New Titles Released, 2006-2010; Table 3.97: Five-Year Trend: Sports by Consolidated Rating, 2006-2010; Table 3.98: Format and Segment Trends: Sports, 2006-2010; Table 3.99: Top 20 Sports Imprints, January-December 2010; Table 3.100: Bestselling Sports Books, 2010; Table 3.101: Estimated Size of the Travel Book Market by Revenue, 2007-2011P; Table 3.102: New Travel Tiles vs. All New Titles Released, 2006-2010; Table 3.103: Five-Year Trend: Travel by Consolidated Rating, 2006-2010; Table 3.104: Format and Segment Trends: Travel, 2006-2010; Table 3.105: Bestselling Travel Books, 2010
Chapter 4: Book Buyer Demographics & Psychographics: Introduction; Who’s Buying The Books?; Table 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends; Table 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer Trends; Table 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender; Table 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race; Table 4.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket; Table 4.6: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level; Table 4.7: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income; Table 4.8: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status; Table 4.9: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Profession; Table 4.10: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Marital Status; Table 4.11: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of People in HH; Table 4.12: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of Children in HH; Table 4.13: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age of Children in HH; Table 4.14: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Type of Residence; Table 4.15: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Value of Residence; Table 4.16: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Region; Table 4.17: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Metro Markets; Table 4.18: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population; Table 4.19: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising; Table 4.20: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet, Any Agree; Table 4.21: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Television and Video Games; Table 4.22: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping
Chapter 5: Forecasts & Conclusions: Recommendations; Table 5.1: Net Consumer Book Sales, 2007-2011P; Table 5.2: Size of Market Categories, 2011
Profiles of Leading Publishers: Abrams; Andrews McNeel Publishing; Encyclopaedia Britannica; Hachette Book Group USA; Harlequin Enterprises; HarperCollins Publishers; Houghton Mifflin Harcourt Trade & Reference Publishers; Kensington Publishing Corp.; Macmillan; Penguin Group (USA); Random House Inc.; Rodale Inc.; Business of Consumer Book Publishing 2011 Scholastic; Simon & Schuster Inc.; John Wiley & Sons Inc.

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