Borders: A Case Study of Bookselling Gone Horribly WrongSimba Information - ReportsApril 11, 2011 14 Pages - SKU: CURP6234039 |
| As Borders progresses through bankruptcy proceedings and shuts down 225 stores in an effort to rescue the struggling book seller, Simba Information examines what went wrong with a bookstore chain that, just eight years ago, had 1,249 locations around the globe. You can’t afford to be without this insightful resource. |
