Academic Testing Materials: Market Analysis & Forecast 2004-2005

• Introduction
• K-12 Market Downturn
• Testing Picks Up the Pace
• High-Stakes Testing Predominates - For Now
• District/Classroom Sales Gain Share of Testing Segment
• Pearson Educational Management Commands 25.9% of Market Share
• NCLBSparks Competition
• CTB Has State Contracts in the Most States in 2004
• Challenges for Vendors and States
• Looking Ahead to 2005
• Table 1.1: Sale of Print and Electronic Media to the U.S. K-12 Market
• Table 1.2: U.S. Testing Market, 2002-2004P
• Table 1.3: States with Mandatory High School Exit Exams, 2004
• Table 1.4: 2003-2004 State Testing Market Share of Major U.S. K-12 Test Publishers
• Table 1.5: State Testing Contracts Held by Market Leaders 2004
• Table 1.6: State Contract Awards, January - June, 2004

Chapter 2: Emerging Trends In Testing

• Introduction
• No Child Left Behind Evolves
• Reaction and Changes
• Testing 12thGrade Students
• Varying Definitions of Proficiency
• Accountability Increases at Head Start
• Funding for Increased Testing
• Federal Requirement; Federal Funds
• Reading First Offers Additional Source of Assessments
• Enrollment
• Growth by Geographic Region
• Birth Rate as Indicator of Future Enrollment Growth
• Assessment Impacts Acquisitions
• Table 2.1: NAEP Under NCLB
• Table 2.2: Best and Worst Accountability Programs
• Table 2.3: Federal Grants to States for State Assessments, 2002-2005E
• Table 2.4: Federal Assessment Funding Sources
• Table 2.5: Projected Public and Private School K-12 Enrollment, 2002-2013
• Table 2.6: Projected Public School K-12 Enrollment, By Grade 2003-2013
• Table 2.7: Projected Number of Annual U.S. Births, 2002-2012
• Table 2.8: Simba Information’s Acquisitions & Partnership Index, 2003-2004

Chapter 3: Testing Goes Online

• Introduction
• Advantages of Online Testing
• Disadvantages of Online Testing
• Availability of Computers
• Virginia Has a Plan
• Idaho Reaches 100%
• In Oregon, More Than Half of Assessment Is Online
• Laptop Initiative Spurs Online Testing in Maine
• Essay Tests Online in Indiana
• Algebra Offered Online in Texas
• More States Prepare for Online Testing
• Data Management to the Forefront
• Table 3.1: Computer Access and Computer-Based Assessment

Chapter 4: Statewide Testing

• Introduction
• Testing Sparked Revenue Bounce
• Broad Range of Testing Options
• For Standardized Tests, Utah Switches From The Stanford 9 to the ITBS
• High School Exit Exams Spawn Test Prep
• New Attention for Special Education
• Costs Rise for States and Publishers
• Curtailing Costs
• Testing Companies Jockey for Position
• Table 4.1: State Testing Sales Compared to Publishing Industry 2002-2004P
• Table 4.2: Largest State Test Contract Awards, January-June, 2004

Chapter 5: Classroom Assessments

• Introduction
• Burgeoning Business
• Fueling Growth
• Drawing State Interest
• Online Potential
• Quick Scores
• Partnering for Position
• Table 5.1: U.S. Testing Market, 2002-2004P

Chapter 6: Forecast and Conclusions

• Introduction
• Long-Term Growth
• Table 6.1: U.S. Testing Market, 2002-2004P
• Educational Testing Service
• Harcourt Education (Reed Elsevier)
• Houghton Mifflin Co.
• McGraw-Hill Education (The McGraw-Hill Companies Inc.)
• Measured Progress
• Pearson Education (Pearson plc)
• Plato Learning
• Renaissance Learning
• Scantron Corp. (John H. Harland Co.)
• Vantage Learning