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Simba Information - Reports

Simba Information was formed in 1989 and is widely recognized as the leading authority for market intelligence and forecasts in the media industry.

Serving the information needs of both traditional and new media organizations, we provide key decision-makers at over 15,000 client companies across the globe with timely news, analysis, exclusive statistics, and proprietary industry forecasts. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Our tightly focused editorial and marketing teams meet these needs through the publication of newsletters, research reports, and industry events.
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257 Reports from Simba Information - Reports

   
  • The iPad and Its Owner: Key Trends and Statistics 2013

    ...adoption rate of digital reading. Only months after the first iPad went on sale did we confirm that close to half of iPad owners have never used the device to read e-books—an exercise that raised ... Read More

  • K-12 Enrollment by Subject: 2012

    ...including Reading, Language Arts, Mathematics, Science, and Social Studies, so there is no need to estimate enrollments by those subjects in the elementary grades.  In the major subjects (which break down into courses within subjects) ... Read More

  • PreK-12 Professional Development Market 2012-2013

    ...of the implementation of Common Core State Standards, new teacher-evaluation and accountability programs and the stepped-up integration of technology into the learning process. The report is structured around an online survey of educators conducted by ... Read More

  • Children's Publishing Market Forecast 2013

    ...of nationally representative surveys administered in February and August in 2012 that you just can’t get anywhere else, Simba answers the pressing questions pertaining to this segment: What percentage of adults buy children’s and YA ... Read More

  • eTextbooks and Multimedia in Higher Education 2012

    ...textbooks and used textbooks. Also, this report examines the rise of digital learning environments, or platforms that can accommodate a course-full of digital resources to help students progress through the course and instructors to help ... Read More

  • Trends in Trade Book Retailing 2012

    ...It discussed the issue and implications of physical stores ‘showrooming’ e-books before the term became commonplace. Only buyers of this report will know what to expect next. Trends in Trade Book Retailing 2012 compiles nationally ... Read More

  • Publishing for the PreK-12 Market 2012-2013

    ...that impact the types of instructional materials, tools and services most in demand in the school market. Industry participants can prepare for changes rendered by the Common Core State Standards to each segment of the ... Read More

  • PreK-12 Testing Market Forecast 2012-2013

    ...report offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment. PreK-12 Testing Market Forecast 2012-2013 provides an ... Read More

  • Business of Consumer Book Publishing 2012

    ...printers, retailers and other industry stakeholders have come to rely on year after year. As with past editions, Simba presents: • Proprietary data on e-book and print book users; both of ‘users’ and of ‘buyers.’ ... Read More

  • Educational Marketer Newsletter Archive 2002-2007

    ...educational publishing and marketing for over 40 years. It is content you can trust. Each issue is packed with information from past adoptions, mergers and acquisitions, and tested success strategies for PreK-12 and college markets. Read More

  • Trade E-Book Publishing 2012

    ...Through a nationally representative survey of U.S. adults administered multiple times per year, Simba establishes the history of e-books and e-readers and makes projections on the future of both. Trends on e-books read, bought and ... Read More

  • K-12 Technology Tools & Trends 2012

    ...computers, laptop/netbook computers, tablet computers/iPads, ereaders, MP3 players/iPods, smartphones and student response systems/clickers. For this report, Simba Information partnered with the education market research firm MCH Strategic Data on an Internet survey to gather information ... Read More

  • Global Professional Publishing 2010-2011

    ...is more critical than ever before. Global Professional Publishing 2010-2011 provides a comprehensive, analytical look at the overall landscape of the $28 billion global markets for legal, business, sci/tech and medical information. This report helps ... Read More

  • The Shift to Digital in Elementary Reading K-12

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  • National Survey of Professional Development Trends: 2012-2013

    ...relates to improving teaching methods, classroom management, assessment, using technology, etc.” Conducted this Fall it shows, among other things, that more of the professional development budget is being allocated to consultants and coaches this year ... Read More

  • Science/Stem Market, Grades 3-12: 2012

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  • The Complete K-12 Report: Market Facts and Segment Analyses 2012

    ...curriculum areas. In addition, specialized “markets within the market”, including Response to Intervention (RTI), English Language Learners (ELL), Early Childhood, Special Education, Title I, and Assessment are thoroughly examined. Much of the data presented here ... Read More

  • Elementary Reading Market: 2012

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  • Simba Information's 2011 National Textbook Adoption Scorecard and 2012 Outlook

    ...necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition. This report offers the most comprehensive analysis available of the results of 2011 state textbook adoptions that are a key ... Read More

  • Global STM Publishing 2010-2011

    ...provides an overview and financial outlook for the global scientific, technical and medical (STM) publishing markets based on specific research and analysis of the leading competitors’ performance through 2010. Simba has used the information it ... Read More

  • Audiobooks in America: Trends and Market Details 2012

    ...doesn’t just show trend information regarding the number of adults buying and how many titles they’re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household ... Read More

  • PreK-12 Learning Management Systems: A Market Overview

    ...The report examines the role of Learning Management Systems (LMSs), which already are beginning to reshape the delivery, management, and administration of educational content in the U.S. PreK-12 sector, enabling cost-savings, convenience, new more personalized ... Read More

  • Worldwide Yellow Pages 2011: Evolution to Online

    ...important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium. Use Worldwide ... Read More

  • College Publishing Market Forecast 2011-2012

    ...newly updated report provides a complete analysis of market conditions and industry initiatives for the higher education instructional materials market. A key feature of the report is Simba’s partnership with R.R. Bowker PubTrack Higher Education ... Read More

  • Top 20 U.S. Yellow Pages Markets 2011-2012

    ...uncovers rates and trends and provides revenue and market share projections for the top publishers that shape the marketplace. It also includes a brief analysis on environmental pressures from ordinances originating from Seattle and San ... Read More

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