While the high cost of fuel has cut into Turkish Airlines’ profits in 2011, the carrier’s ticketsales are up significantly from 2010. Large-scale investments mean the airline has oneof the world’s youngest fleets, and it doubled its passenger traffic in recent years as itexpanded to serve 175 destinations, the large majority of them international.Turkish Airlines is likely to continue to increase its share in the global aviationmarket. Among the airline’s key strengths are the geographic advantage of Istanbul as ahub for flights to Europe and Asia, a growing reputation for high-quality service, the investmentin new aircraft, strong support from the government, and the increasing globalvisibility of the Turkish Airlines brand.
Amid a difficult environment for commercial air flight due to high oil prices, the carrier’saggressive growth gives it additional revenue opportunities, and its young fleet gives itbetter fuel economy and a relatively low fuel cost per passenger. Turkish Airlines is likelyto weather the financial storm better than many large carriers in the coming years.