| FOCUS |
A comprehensive overview of the eBooks
marketplace, with insights on how they are published, how they are purchased
and used in various market sectors, with recommendations on approaching the
eBooks marketplace. |
| AUDIENCE |
Content publishers, distributors and
technologists who are trying to assess how to position their products and
services in the eBooks marketplace, as well as institutional information
professionals who are evaluating eBooks as a potential medium for content
acquisition and distribution. |
| CONTENT |
25 pages of core text and
tables, plus reference citations and publisher and author backgrounds.
Includes industry sizing statistics, historical background, profiles of
individual and institutional markets, technology providers, distributors,
types of content, major issues faced by publishers and authors, with
recommendations for suppliers, developers and purchasing institutions. Vendors
covered include NetLibrary, OverDrive, Knovel, Books 24x7, Safari Books
Online, Questia, Books@Ovid, eBrary, Franklin, Hewlett-Packard, Palm, Adobe,
Microsoft, Mobipocket, Amazon, Barnes and Noble, Baker & Taylor and Ingram.
|
| USE |
To obtain a broad and thorough background and
understanding on all the major components, providers, markets and issues of
the eBooks marketplace. |
| EXECUTIVE SUMMARY |
The market for eBooks content and technology
has looked promising for a number of years, but many startups in this sector
have withered. The challenges of marrying content, software and hardware
into a reader-friendly experience remain as centuries-old packaging concepts
confront readers trained by the experiences of the Web and gaming technology
for a different level of entertainment and information experiences. But new
technology, content marketing and production methods are bringing new
solutions to this evolving market. Has the time for eBooks finally arrived?
This report examines the content, technology and human factors driving the
eBooks marketplace today, and offers strategic recommendations for vendors
and purchasing institutions on how to position themselves for success with
eBooks.
Key insights in this report include:
- The future of eBooks is in extending beyond the traditional markets
and the traditional boundaries of the print packaging, looking at the ways
in which the actual content is used in people�s lives, either at work or
at leisure
- eBooks can become a key tool for publishers, who typically lose money
on the majority of titles in their catalog.
- Psychological Digital Rights Management oftentimes works most
effectively with electronic titles.
- There are distinct eBook purchasing patterns for individuals and
institutions, but both are highly relevant to sales for professionally
oriented titles.
|
|
