Whether referring to web site listings through third parties such as newspapers or search portals like Yahoo!, and Realtors.com or to a real estate agency’s company website, or online rental listings through the same, the online presence of real estate is an essential part of real estate company’s business model.
A realtor that can’t get news of their listings in front of prospective customers is a realtor that won’t sell properties, and with the declining circulation of the traditional newspaper, real estate listings have moved online en masse. While listings still appear in print newspapers, they are invariably cross posted to newspaper websites as well as sites specializing in real estate (including the company’s own site).
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