Sentient Decision Science

Sentient Decision Science, LLC is a full service market research and consulting firm with a focus on quantifying the gut feeling. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible format in order to move global business forward. This translates into the use of cutting edge methods to provide advanced insight on the drivers of customer and prospect behavior. Sentient uses advanced quantitative and qualitative techniques in research reports in order to provide the most robust picture possible, adding the voice of the customer to the hard data and market projections. Sentient has vertical expertise in Retail, CPG, Consumer Electronics, Appliances, Information Technology, Financial Services, Healthcare and Veterinary Services.