Advertising Ratios & Budgets

This detailed report covers over 4,500 companies and 300 industries with historical 2011 advertising budgets, 2012 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2012 and 2013 budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies. Bought by major advertising agencies, media companies, advertisers and libraries.

The two database files are in Excel format, one containing information by company and the other information by SIC industry code.