Net Promoter Industry Report 2011 - UK - Home Insurance

Satmetrix Systems, Inc.
May 17, 2011
18 Pages - SKU: STMS6482297
License type:
Countries covered: United Kingdom

This report uses the Net Promoter Score to benchmark the customer experience of UK consumers with home or contents insurance from the following providers: Aviva, AXA, Churchill, Direct Line, MORE THAN, and Zurich. Data for this report was collected in Q1 2011 using an opt-in email survey with consumers who had used the products or services of these providers within the previous year.

Net Promoter® is both a customer loyalty metric and a business discipline for using customer feedback to fuel profitable growth. Developed by Satmetrix, Bain & Company, and Fred Reichheld, the concept was first popularized through Reichheld's book, The Ultimate Question, and has since been embraced by leading companies worldwide as the standard for measuring and improving customer loyalty.

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