Net Promoter Industry Report 2011 - France - Car Insurance


May 17, 2011
21 Pages - SKU: STMS6482315
License type:
Countries covered: France

This report uses the Net Promoter Score to benchmark the customer experience of French consumers who have car insurance with the following providers: AGF Allianz, AXA, GMF, Groupama, MAAF, Macif, MAIF, Matmut, and MMA. Data for this report was collected in Q1 2011 using an opt-in email survey with consumers who had used the products or services of these providers within the previous year. Purchase this report and receive the 2010 report on a complimentary basis with your license.

Net Promoter® is both a customer loyalty metric and a business discipline for using customer feedback to fuel profitable growth. Developed by Satmetrix, Bain & Company, and Fred Reichheld, the concept was first popularized through Reichheld's book, The Ultimate Question, and has since been embraced by leading companies worldwide as the standard for measuring and improving customer loyalty.

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