Net Promoter Industry Report 2009- Computer Hardware B2CSatmetrix Systems, Inc.March 30, 2009 21 Pages - SKU: STMS2229899 |
| Net Promoter Score is a measure of customer loyalty that has been linked to company growth in numerous studies across industries and around the globe. Developed by Satmetrix, Bain & Company, and Fred Reichheld, the NPS concept has been embraced by leading companies worldwide as the standard for measuring and improving customer loyalty. This report covers customer experience of U.S. consumers who purchased personal computer products including PCs, laptops, and handheld devices from the following 9 manufacturers: Acer, Apple, Dell, eMachines, HP, Lenovo, RIM / Blackberry, Sony, and Toshiba. Apple, with an NPS of 77 percent, continued to demonstrate loyalty leadership as the top performer in the computer hardware segment. Its NPS of 77 percent is also among the highest NPS scores measured across multiple industries in various studies by Satmetrix. Data for the report was collected in Q4 2008 using an opt-in email survey with consumers who had purchased from these companies within the past year.
Please Note: The Instant Online Delivery Is A Global License. |
