Japan Apparel & Fashion Market: the Complete Handbook is the most complete and thorough analysis of the Japanese apparel & fashion market ever published, produced by the leading specialist firm on Japanese consumer markets – and the only report of its kind available.
Japan is one of the three largest single country apparel and accessory markets in the world worth ¥16 trillion in fiscal 2011. After years of contraction due to structural changes, the market is growing again and is expected to continue to grow by 1-2% a year through 2018. Japan’s appetite for foreign fashion brands continues to grow. Japan is either the biggest or second biggest export market for most leading fashion and apparel brands and a vital source of sales and profit.