SENSU

Sensu was established to help international consumer companies operate in Japan in two ways:

Market Intelligence
Brand Promotion
These two units of the company combine to help overseas companies where they are often weakest in Japan: Japan market knowledge and brand development. Unique to Sensu, the research and marketing teams work hand in hand. This means that brand strategy development by the marketing team is supported by key intelligence provided by the research team. Whilst Sensu does have a few Japanese clients, the company is dedicated to working for overseas clients and has developed a deep understanding of the requirements and characteristics of overseas company operations in Japan.

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List of reports from SENSU

JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, June 2003 6/1/2003 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, May 2003 5/1/2003 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, April 2003 4/1/2003 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, March 2003 3/1/2003 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, February 2003 2/1/2003 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, January 2003 1/1/2003 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, December 2002 12/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, November 2002 11/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, October 2002 10/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, September 2002 9/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, July/August 2002 7/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, June 2002 6/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, May 2002 5/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, April 2002 4/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, March 2002 3/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, February 2002 2/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00
JapanConsuming: News & Analysis on Japanese Retail & Consumer Markets, January 2002 1/1/2002 \| published by: SENSU ... market in the world. JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these ... \| more... Search inside this report	$80.00