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2007 - 2009 HD - Digital Video Trends

SCRI International, Inc.
November 1, 2007
75 Pages - SKU: SCR1607395

Abstract Table of Contents Related Reports

Countries covered: United States

This years Summary includes very important data which shows that the industry will remain healthy and growing into the future. It shows support for existing standards, and some degree of skepticism about the uptake rates for some emerging technology. Above all it represents a snapshot of the changes which are shaping the hardware and programming in which we are all involved. The US economy has weathered recent storms well, with strong corporate profits. With an election year next year both production facility and broadcast station owners should do well, as is traditional in presidential election years.

The report looked at four major areas of media industry technology:

HD/SD Digital Video Trends
Audio Trends
Digital Video IT Infrastructure Trends
Format Trends

Summary data about the survey includes information on respondents, including Media and Video Functions, and Demographics. Approximately 1 out of eight respondents were associated with broadcast licensees, and six out of ten respondents were associated with production of film or commercial production facilities. A follow up question appears to identify most of the broadcast respondents as being related to ENG/EFP operations. 27% were associated with religious organizations, government, corporate facilities, or healthcare.

Recording formats are always a bell weather of trends in our industry. This year we see expected large penetration for SD format, but surprisingly no HD formats reached more than HDV (25.5%), despite the fact that HDV is a relatively new player in the market. HDCAM still has over 21% penetration, with DVCPRO HD slightly lower at about 17%. Neither reached the remaining penetration of Betacam SP (well over 50% of the market still has Betacam SP). Penetration of HDCAM has remained essentially constant since the last Survey. In SD products DV based recorders (DV, DVCPRO, DV CAM, and variants) are present in more than 80% of all facilities.

HD / SD / Digital Video Trends.: By when do you expect to deal with widescreen SD video?.; By when do you expect to deal with widescreen HD video?.; By when do you expect to use SD-to-HD up conversion?.; By when do you expect to use HD-to-SD down conversion?.; By when do you expect to be dealing with 24p HD video?.; By when do you expect to be dealing with 24p SD video?.; By when do you expect to have an all digital standard definition production facility?.; By when do you expect to have an all HDTV production facility?.; By when do you expect to be dealing with 2K video?.; By when do you expect to be dealing with 4K video?.; By when do you expect to provide HD standards conversion?.; By when will you transition to a tapeless workflow?.; By when will you no longer utilize tape for video production?.; Do you expect all editing to be a hybrid of linear and non-linear strategies?.; By when do you expect to completely replace linear editing with non-linear in your facility?.; By when do you expect to be producing IPTV content in your facility?.; By when do you expect to be producing mobile video content in your facility?.; By when do you expect to be using Media Asset Management (MAM)?.; By when do you expect to be using an NLE capable of dealing with uncompressed (1.5 Gbps) HDTV?.; By when do you expect to be using a compressed HD NLE?.; By when do you expect to provide compression coding with advanced pre-processing (i.e., noise reduction, filtering, etc.)?.; By when do you expect to provide multi-pass compression encoding?.; By when do you expect to be doing transcoding of compressed video streams?.; By when do you expect your facility to be using MPEG-2 compression with variable coding parameters, ie variable rate coding?.; By when do you expect your facility to be usingAVC/H.264/MPEG-4 Part 10 compression?.; By when do you expect your facility to be using MPEG-7?.; By when do you expect your facility to be using JPEG-2000?.; By when do you expect to use Active Format Description for aspect ratio?.
Audio for Video Trends.: By when do you expect to produce programming with 5.1 channel audio?.; By when do you expect to use Dolby E?.; By when do you expect to be dealing with metadata?.; What type(s) of metadata?.
Digital Video IT Infrastructure Trends.: By when do you expect to be using a Local Area Network (LAN) for "internal video interconnections", i.e., passing video not files?.; By when do you expect to be using a Wide Area Network (WAN) or "external interconnection" for exchanging information with other facilities on a video-file basis?.; By when do you expect to be using a Wide Area Network (WAN) or "external interconnection" for exchanging information with other facilities on a streaming video basis?.; By when do you expect to be using a Storage Area Network (SAN)?.; By when do you expect to use Network Attached Storage (NAS)?.; By when do you expect to use SOA (Service Oriented Architecture) for managing work flow?.; By when do you expect to use a digital archive for protecting content?.; By when do you expect to use MXF for file interchange?.; By when do you expect to use BXF (Broadcast Exchange Format) for communication between Automation, Archive Management, and Traffic?.
Format Trends.: Which video format/s do you use currently?.; Which analog and/or digital video camcorder formats are you currently using for acquisition?.; Which HD/SD formats and nominal frame rates do you now use?.; Which Compressed Bit Stream Digital Video Stream Formats do you currently use?.; In linear HD editing, what minimum HD compressed data rate do you use/plan to use?.; Which HD Standards Conversion Formats do you currently use?.; How are you using HD formats?.; Which Electronic Cinema Capture Formats are you currently using?.; Which DVD Formats are you currently using?.; Which type/s of video transport do you use currently?.
Media and Video Functions.: Which of the following best describes the media you work in?.; Video Functions.
Demographics.: Vertical End User Market; Country / Regional Breakdown:

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2007 - 2009 HD - Digital Video Trends

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