Additional InformationScope and Methodology
The SBI Market Profile on Sauces and Gravies is a guide to sales opportunities in this growth- and profit-oriented sector of the U.S. food and beverage industry. This comprehensive database covers U.S. shipments, retail sales, consumer demographics, foodservice and food processor purchases, the cost structure of U.S. plants, the competitive environment, exports and imports, and profiles of the leading manufacturers and marketers.
Data trends are primarily derived from three sources — the U.S. Department of Commerce, Information Resources, Inc., and the Simmons Market Research Bureau. U.S. shipments of prepared sauce and gravy products and dry gravy and sauce mixes are derived from U.S. Department of Commerce surveys. Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies, and whether or not plants specialize (50% or more of total facility revenues) in sauce and gravy products. Shipment data is for all types of sauces and gravies, whether shown separately or not, and includes sales to retail, foodservice, food processor, and export markets. In this report, the terms sauce and gravy products indicate the data include dry gravy and sauce mixes, and prepared sauce and gravy products indicate the data exclude dry sauce and gravy mixes.
Information Resource, Inc. data provide retail sales data for 22 separate product categories. Retail sales are further segmented by distribution channel, brand, and company. Data is analyzed to furnish company and brand shares and pricing trends. Retail pricing trends are supplemented with producer price trends from the Bureau of Labor Statistics. Simmons Market Research Bureau data supply a demographic snapshot of 16 major product categories and their leading brands. Some product categories also provide demographic information by usage levels — light, medium, and heavy. Target market penetration rates are given for total U.S. households and by the sex, age, race and ethnicity, income, occupation, size of family, and region of the primary purchaser. This data is derived from the Spring 1998 Study of Media Markets.
Shipment, retail, and demographic data are organized into seven product chapters — tomato sauce; Italian sauce; Mexican and hot sauce; barbecue and chili sauce; steak, meat, and seafood sauce; other seasoning sauces; and gravy and sauce mixes. These sections are numbered 5 to 11.
The other report sections summarize the overall sauce and gravy product market. Section 1 provides overall prepared sauce and gravy product and major product sector shipment data and other industry comparative statistics. Section 2 reviews sauce and gravy product retail sales by outlet and product and overall consumer demographics. Section 3 analyzes foodservice and food processor prepared sauce and gravy product purchases and factors affecting foodservice industry demand. Section 4 evaluates the cost structure and profitability of prepared sauce and gravy product plants and the competitive environment. Section 12 provides U.S. export and import data for tomato-based and other prepared sauces and major countries of origin and destination. Section 13 summarizes the statistical data contained in the previous sections on the top 16 retail marketers.
Each section includes a summary of major findings to point action-oriented executives to growth- and profit-oriented strategies. The Executive Summary in Section 1 reviews this market’s growing product lines, end-use markets, and distribution channels.
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