LED and OLED Global Markets, 2nd Edition

This research report presents an in-depth analysis of the development, performance, applications, products, manufacturers, and trends in the worldwide use of light emitting diodes (LEDs) and organic light emitting diodes (OLEDs). LEDs are now widely used in mobile electronics, flat panel televisions, traffic signals, automotive lights and signals, and general illumination among many other applications. OLEDs are not as common and are typically used for small electronic displays. However, they have all but taken over the display market for smart phones, displacing LEDs as they do so. Significant strides have been made in LED and OLED manufacturing, performance, and product applications over the past five years and both technologies are now poised to revolutionize the lighting and electronics industry with their long-lifetimes and an energy-efficient operation.

This report contains a comprehensive analysis of the current market for LED and OLED technologies as well as projections for market size and end-use application growth through 2022. Marketing concerns including cost, energy demand, environmental impacts, economic conditions, consumer acceptance, intellectual property rights, and government activities are discussed in detail. The report also profiles major manufacturers and marketers of LEDs and OLEDs and the strategies they have adopted to maximize growth and profitability.

LEDs have been used in many industrial, business, and consumer applications for a number of years and are now beginning to penetrate the general illumination market in significant numbers. OLEDs are also becoming more widely used and are expected to have significant impacts on the flat panel television market and the general illumination market within the next five years. Cost has been – and remains – the final obstacle to rapid growth of both LEDs and OLEDs since the brightness levels and operational lifetimes have surpassed that of incandescent and fluorescent lighting products. From mobile phones to automobiles to billboards to television sets and virtually every other product that requires lighting, LEDs and OLEDs have proven their many advantages over alternative lighting technologies. This report delineates these advantages and the potential impacts LED and OLED technologies bring to various markets and applications for the next ten years.

Scope and Methodology

The information in the report is based on both primary and secondary research. Secondary research data have been obtained from the U.S. Department of Energy, the U.S. Energy Information Administration, and various other agencies of the United States Government; LED and OLED lighting, and energy-related associations in the United States and other countries; the International Energy Agency; merchants, product designers, and civil engineers; trade associations, business journals, company literature, and various internet websites. Primary research information was derived from interviews with experts in LED/OLED research, product development, sales, and marketing as well as survey data from Simmons Market Research Bureau (SMRB). Statistical data are provided for industry revenue on a global, regional, and country basis. Historical data are provided for the years 2008 to 2012, with projections through 2022. The base year for the report is 2012. Demand in each of the following product application sectors is analyzed in terms of overall revenue and growth, both for business and consumer uses:

• Automotive Applications
• Display Backlighting Applications
• Mobile Applications
• Signals and Signage Applications
• General Illumination Applications
• Other Applications

Potential product applications, buying trends, environmental issues, and energy considerations are also reviewed and analyzed. Market size estimates and forecasts are based on historical data of LED and OLED sales, current revenue trends based on secondary sources, and the impact of environmental concerns, fuel and energy prices, economic considerations, and housing and building trends among other factors.

How You Will Benefit from this Report

If your company is involved with general lighting, display advertising, automotive lighting, or televisions, computer monitors, or other consumer electronic displays – or if you are replacing your current lighting fixtures, want to conserve energy, or begin a “green” initiative – you will find this report invaluable, as it provides a comprehensive package of information and insight about LEDs and OLEDs not offered in any other single source. You will gain a thorough understanding of the current LED and OLED applications and markets, as well as projected market sizes and trends through 2022.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for LED and OLED products.
• Research and Development Professionals stay on top of competitor initiatives, product applications, and demand for LED and OLED products.
• Advertising Agencies working with clients in the general illumination, display advertising, and consumer electronics markets develop compelling messages and images to promote sales of LED and OLED products.
• Business Development Executives understand the dynamics of the LED and OLED markets, identify potential partnerships, and detect new product applications.
• Information and Research Center Librarians provide market researchers, brand and product managers, and other colleagues with the vital information they need to do their jobs more effectively.